Well, we listen a lot. We listen to you. We find out about how you came to do what you do and what you want to achieve with your business, besides making a living. Our Relationship When you do what you love doing you want to spend your time with like-minded people. So, you and I, we have to have a relationship that his honest and respectful. Goes without saying really but sometimes it’ not going to work. It’s happened with me twice...
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I’ve been watching the automation of marketing for years and you know what gets my goat and sends him to the back of the class? Systems, AI, Automation, Dashboard Curating, SaaS Why does this annoy me so much I want to spit (in the sink)? Well, it’s all to do with brains. Big Bouncing Clever Brains They come up with the next best thing while blind to what already exists. They wish to put everything in the same place, they want to...
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Be More Stubborn You have a website you neglect for eight years and what happens? That’s right it takes a nosedive. Told myself off for that one. Now I’m laughing because it’s an opportunity to try new things including structured content plugins and writing really interesting content. How do you bring a website back to life? By being stubborn. Add content, create legitimate links and engaged traffic from social. The website is going...
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Admire is such a big word. When you admire you want to emulate. I’ve picked some digital marketing resources that any business will benefit from. I know I won’t be able to emulate them but I’m going to try… So, if you want to know more about conversion optimisation, keywords and analytics take some time to get to know: Occam’s Razor by Avinash Kaushik I’ve been following Avinash for years now. He is the ultimate analytics guru. I...
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Understanding Digital Marketing isn’t Easy Well, its not. Particularly in the age of Google: ‘I’ll just Google it and use the first thing I see.’ You wouldn’t do that if you wanted to learn the English Language. Digital Marketing is riddled with jargon. Engagement anyone? CTR? Impressions? Try using real words. They are not just ‘visitors’, they are people. Digital marketing has many parts....
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