We see digital marketing as divorced from people. We talk about the stats, the visitor’s and the followers. Well, I say the most important aspect of working in online marketing is seeing the people behind the analytics. Bring people into your marketing in every way you can. At the bottom of this post is an Action you can take to improve your website with your people. Analytics tells you what people are doing, not why they are doing...
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‘We’re going to do a full colour brochure for the events and shows Jim.” Digital Marketing For Ever! That’s nice I thought. How quaint. Print material. Those were the days. ‘CLICK!’ What if?* We need to grow the email list rapidly. What if we advertise on social platforms? A FREE 28-page full colour brochure? Just fill in a form and we’ll send one or more out to you. So, we did. Results 30,000 email subscribers in eighteen...
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Digital Marketing Agencies – Adding Value When I first started life as a ‘Digital Detective’ I didn’t appreciate how much more work my digital marketing services would create. I thought I’d do the research and produce a report/plan for the client/agency and that would be that. But of course, I was wrong. Every audit of a business digital presence creates work for specialist digital agencies. Did I say Added Value? What I mean...
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