Are you human? Really? Sure? OK. But how good are you at creating new ideas? In this post: Magical Dashboards Getting Dirty Ideas Rule The 100 Quota I keep an eye on my client’s digital marketing goodness. Each client has a custom dashboard created to measure success. Some want leads, some want sales and the odd one is looking for world domination. All is recorded in the dashboard along with other stats to do with the health of the...
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I worked in a technical support role for Apple. One day the manager of the business asked all the team leaders (we supported a range of software manufacturers) to meet. In this Post: “…doing nothing!” A Lesson in Attention Visitors in Google Analytics Random quote He showed us the call centre dashboard, which was colour coded. If a techie was on the phone, it showed red. If they were on ‘busy wrap up’ (writing up notes from the last...
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I was visiting a client a few years ago. An SEO tool business based in London asked me to review their conversion optimisation. The chap, Matt asked about the important factors for conversion. There are many elements, of course, but the one I thought most relevant (always) is the copywriting. In this post: Copywriting for conversion Creative writing v conversion copywriting Writing a sitcom, are you? How do you Learn to Write...
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Don’t do it. Don’t create a podcast without a lot of thought and knowing the basics of production and publishing. In this Post: The Idea Podcast Checklist Your Creative Evolution There are two types of podcasts. The first is the ‘talky talky’ type where people… erm, talk. The second is the scripted podcast. The Idea, The Value, perhaps a Niche If you are looking to create a talking heads podcast what is the pitch? Is this an idea that...
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Yes and maybe. What is Benchmarking in Digital Marketing? In big words it’s ‘evaluating your business performance by comparing certain Key Performance Indicators (KPIs)’. Once you know where your business is, say the number of unique visitors to your website, then you can set targets. No. That’s wrong. Number of visitors is a vanity metric and is interesting but it is not where you put your focus. You start (with an ecom’ website)...
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