One of the most successful content marketing campaigns I worked on for an FMCG brand. It was built around fun information. A foodstuff brand and family run business that I still work for after 13 years. Audit & Marketing Plan A lot of work went into building the brand from many people. Once the website was categorised. (using Google Search Console) it was personalised ie segmented and the copy more focused. The categories: Health...
Read More
Just because you can, doesn’t mean you should. Content marketing is vital to conversion as well as contributing to traffic creation. So, if you would like the short answer, it’s “No!” Read further to understand why? I’m a fan of making things quicker and easier if it leads to a result. I remember being at an Affiliate Forum, years ago, which was a great learning experience. A top affiliate said one phrase that lives with me: ‘Content...
Read More
You will have come across A/B page testing. Bonus point to you if you know what A/A page testing is for, answer at the bottom) For A/B testing you do need a significant amount of visitors. How many visitors make a test valid? – For modest conversion improvements, you may need 5,000–20,000+ visitors PER version before confidence levels become trust worthy– Lower conversion rates require even larger sample sizes [sources...
Read More
Most people still think website conversion is about Search, traffic-building and clever design tricks. But potential visitor behaviour has changed. We now live in a “no click” world where customers often decide how they feel about your business without visiting your website. A Typical Customer Journey Now: – They discover through social media, Google, and AI tools like ChatGPT, plus recommendations and quality content- They...
Read More
Let me make one thing clear. A website is not your ‘baby’. You know what you like, eh? It doesn’t mean the rest of us will bow down to your taste., Most websites for small business and startups are built with WordPress or Wix. They can use themes or templates. There are many, many good-looking ones and even uber niche ones like a podcast theme. You’ll have a logo; I hope and so choose a theme that compliments the colours of your...
Read More