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Being creative is about seeing the pattern and breaking that pattern, then realising that that is in itself a pattern. Then understanding you’ve been thinking too much and you have to sit down for some tea and cake. I’m a creative junkie. Love it. Love making something new. Love creating. Love joining dots that have never been joined before.   Digital Marketing Mechanics and Technique It’s all the same. You’re the same as everyone...

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I’m rather obsessed with creative content for online marketing. It combines two things I enjoy, creative fun and digital marketing. I had an ambition to be a standup comedian years ago. I even did some gigs but it wasn’t what I wanted. I did know that I wanted to be as creative as possible. I wanted to know how to create original work. First it was for writing funny material for myself and then writing for others. I still write...

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Persona Marketing on the Cheap

Persona Marketing on the Cheap


Posted By on Jan 8, 2020

I first came across persona marketing when working for Apple. How well did it work? The US had come up with persona who used this particular piece of software. Each had a name, a stock image and some blurb. The US used them as a basis for ads including mighty big billboard posters. Each had a business card. I thought this was neat. But the business card was way larger than our logo and in one case featured a massive business card with...

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Be More Stubborn You have a website you neglect for eight years and what happens? That’s right it takes a nosedive. Told myself off for that one. Now I’m laughing because it’s an opportunity to try new things including structured content plugins and writing really interesting content. How do you bring a website back to life? By being stubborn. Add content, create legitimate links and engaged traffic from social. The website is going...

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Starting a blog is rather easy. You choose your platform, for example WordPress or add a blog to your Content Management System (CMS) like Umbraco.   But what is Important? Content. A jargon word meaning anything that entertains or informs.  This can be any form from words, pictures, cartoons, infographics to video.   Keywords You have your subject and you set up your blog. Now research your keywords. By keywords we mean phrases that...

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