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What separates us from the algorithms is art. It’s a grand word that, art, unless you’re an android made of ham and heckling the Mona Lisa because that’s your only programme.   Art is in the Dots Art is that feeling you get when technique leads to something other, a joyous joining of dots without explanation.  Smile, laugh, wonder, and learn, you know the drill.   What has art got to do with digital marketing? A great deal I hope....

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Nor is anything else you do in online marketing. Website experience is where this understanding starts. Twice in my professional life have I heard a client use this term. I had to politely decline further involvement with the business.   Why make a song and dance about this baby? Because if does you no good to blind yourself to your business. Some might say that to see a website as a baby shows passion about the project. It does. I...

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Digital marketing strategy? Well, it’s not easy. Will you use your strategy by sticking to the letter or use it as more of a guide?   Pivot Currently this is quite a buzz word. Because even if you have the best strategy idea in the world the world is going to change either half way through writing it or just as you click ‘Save’. You’re going to have to be pragmatic. Being sensible and realistic is the only way to deal with the digital...

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I recently read a post on Linkedin by Peep Laja of CXL about creativity. ‘Before you can be creative at something, you need deep knowledge and mastery.’   ‘Focus on mastery. 10k hours (or whatever extended period time of getting there) later you can see about being creative.’   Digital Marketing Success You see, creativity is at the core of digital marketing success. When I say ‘creativity’ I mean, in our jargon terms, original...

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Lumen5 Video Tool Review

Lumen5 Video Tool Review


Posted By on Nov 8, 2019

I came across Lumen5 the other week. Someone I follow on Linkedin had created a video which was an ‘eye catcher’.   Video Maker Lumen5 is a video creation platform powered by A.I. Anyone, I repeat, anyone can use the platform for some stunning videos. It is so easy that you can make a video and publish it within minutes.   Time to Learn Well, it took me rather longer than a few minutes to make the first video. I had to think about the...

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