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Everyone is Creative “Everyone is creative.” My daughter said to me on the way to school. She was around fourteen. “But not everyone is a true creative darling. You are a true creative.”   The True Creative What’s that? True creatives see a blank page, canvas, computer screen and they rub their hands ‘What is this going to be?’ A lot of people are frightened by the ‘blank.’ Ten years is what it took me to get to ‘what’s it going to...

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Is People At the last presentation I gave I asked this question and only one person answered ‘people’. The audience was a group of entrepreneurs and start-ups. It made me think how much we have to overcome because people are always the answer. It is not content marketing, video marketing, email, SEO or Google Ads.   What Happened to us in Digital Marketing First you get seduced by data. Quite often the data obscures the action. What...

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Content Marketing Gold Everything online is content. Not everything online is original.   Where to Start with Content? What we’re talking about here is being a mite more creative with what we put on our website, our email and our social profiles. Originality is hard to come by. Creative content is not.   I Bought ‘101 Post Ideas for My Business’ Excellent. That’s a starting point but how many others are using those self-same ideas?...

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How do I Track Links?

How do I Track Links?


Posted By on Jan 18, 2021

This came up with a client today. The client’s website is sending traffic to a variety of other websites. So, how best to track links to another site and links from another website to yours?   URL Shorteners If you just want a quick fix and a rough idea of how successful a link is then a URL shortener is the tool to use. Bit.ly is the granddaddy of them all. Bit.ly It’s easy to add an extension and a shortcut to your browser like...

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Conversion Detectives We do a variety of activities for clients and I got to wondering, again, can we be more efficient and what makes the difference in the tools / software / apps / extensions we use.   Excluding the Obvious Tools What makes the difference? What if we exclude the obvious tools then what are we left with that makes that difference? Which are the core we can’t do without? Excluding: Productivity Tools: email, calendar,...

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