Let me make one thing clear. A website is not your ‘baby’. You know what you like, eh? It doesn’t mean the rest of us will bow down to your taste., Most websites for small business and startups are built with WordPress or Wix. They can use themes or templates. There are many, many good-looking ones and even uber niche ones like a podcast theme. You’ll have a logo; I hope and so choose a theme that compliments the colours of your...
Read More
If you understand the potential scale of each traffic source, you make better decisions about where to invest — and how to balance your mix. I hope this gives you an idea of how best to use a limited budget. Every business is different and every business will experiment to find the most cost-effective balance. Digital Marketing Channels 1. Direct Traffic Is a mix of brand recall (and word-of-mouth), bookmarks, and “dark traffic”...
Read More
Digital marketing is a broad church with several elements that are constantly shifting with updated algorithms. Many tools offer an answer but it is not like the ‘one ring to rule them all.’ What stands you in good stead is looking at your marketing with ‘conversion’ in mind and as your measurement ie I’ve spent X hours on content and it has converted Y. When we looked at what to call ourselves, we had two things in mind, first it had...
Read More
Digital marketing and especially conversion optimisation is about people. Don’t forget that. People are not data points; they are not merely visitor but potential customers or clients. I offer a limited number of websites reviews each week. We, and I mean we meet on Zoom. I ask a few questions and then off we go for thirty minutes looking at some key elements. We’ll also chat about your goals, not just revenue, but what you offer, why...
Read More
Don’t do it. Don’t sign up to cold email campaigns. I’ve been in digital marketing longer than a giraffe’s neck and I’ve not seen it have any success. There may be those out there that have had great success but I’ve not seen it. AI Strategy Consultant I had this job title on a cold email this week. No, you are not. People buy from people, a truism and one that begs for people to be honest. I don’t care for f**kwits with pretentious...
Read More