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What are Vanity Stats?

What are Vanity Stats?


Posted By on Oct 15, 2021

What are vanity stats and why it’s best you know? Vanity stats or vanity metrics, whichever way you want are a false dawn. I remember being informed by sales people wanting me to buy banner advertising as they would get millions of impressions*.   “Sigh!   *Impressions, just means an image loaded once in one browser, doesn’t mean anyone has done anything.   Going Back to Source Here’s a lesson we sometimes forget in our noisy...

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A lot of things are simple and pleasurable, that first sip of wine on a Saturday evening, a fresh breeze on a hot summer’s night and building a high converting business online. How do I grow my business online is a question we are asked often. That’s why we wrote this blog post.   Is it Simple to Create Business Online? The structure, the foundation and the channels for online business are simple. It’s the combination that is...

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How to Make a Podcast Update

How to Make a Podcast Update


Posted By on Sep 15, 2021

Today was a good day, our podcast Jelly Trumpet, ‘the World’s Only Comedy Podcast About Creativity’ was published on Apple Podcasts, Spotify and a few other podcast directories. It’s a Beginning Arriving at this point has taken a lot of work and thought for myself and my technical wizard of a partner, Mr b. The website is live today, the social platforms updated and the pod hosting site, Buzzsprout is keeping an eye on the other...

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How to Optimise YouTube Videos

How to Optimise YouTube Videos


Posted By on Sep 13, 2021

A Starter Guide Here are the basic steps to optimise YouTube videos. This post is not about optimising and marketing a YouTube channel, that’s rather more involved. Contact us to find out more.   Video Optimisation List Name the movie filename with appropriate keywords* Give the title the same treatment* – Write the title as a ‘hook’ or use emotional language to click through. Use the first line of the description for a...

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When it comes to choosing tools for digital marketing you have to ask yourself, ‘Will this tool lead to an action?’   Pretty Tools for Digital Marketing Remember the ‘tool makers’ will have employed top marketing people and copywriters to seduce you into taking a subscription.   ‘Action This Day’ If a tool doesn’t give you an action that will benefit your business by making or saving money then pass. Ask Yourself: What is...

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