“You’re very stubborn!” Said with a Scottish accent, more growl than lilt. That was my Mum, exasperated by my latest action or was it an inaction? I always thought it was a compliment by her tone. I’ve lived with that line in my head. Every so often I can hear her voice growling that line. She’s used a pet name for me but I’m not going to share that. Many times when faced with challenges, stupidity, even opportunities I’ve gone my own...
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There are many factors to increasing conversion. Changing the colour of button? Well, maybe. For ecommerce websites, when does the free delivery kick in? Yes that helps BUT the key to unlocking conversion revolves around copy (and formatting/inclusions for the landing page. In this Post Copy Writing for Conversion Checklist The Medicine Diary The following is a simple primer, or checklist to help you establish a foundation for when...
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Most businesses don’t have a traffic problem.They have a conversion problem. Visitors arrive. They browse. They disappear. Marketing budgets increase while revenue doesn’t follow at the same pace. At Conversion Detectives, we treat this like a forensic investigation — because every lost conversion leaves clues. Step 1: The Proposal – Setting the Case File Before any investigation begins, we establish clarity around objectives,...
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In this post: Personalisation Beyond Name Calling “Who are Those Guys? Persona Marketing Unless* Client Example Personalisation in digital marketing means bit more than using a field in a email. ‘Hey [JIM] we have an offer just for you!’ To which I think ‘Who the f**K do you think you are calling me by name and you knowing nothing about me, what I want, what I might need and where I like to be tickled. Personalisation Goes Beyond Name...
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You know when you understand a subject. You can quote all the stuff you’ve learnt from others and… wait! Nope. It’s the things that come back again and again in different forms from you experience. Magic Bullets v Cold Digital Truth A website developer friend asked me to look at a business and help with their online marketing. Easy, right? Not this time. The prospective clients had an idea that one thing would work (Google Ads) and...
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