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Digital Marketing Honesty

Digital Marketing Honesty


Posted By on Apr 12, 2021

Before I start, I will confess to being full of prejudice. From anyone wearing a baseball hat in an online video, to those that appoint themselves ‘guru’.   To Make Money The sole purpose of marketing it to make money for the client’s business. When you lose sight of that simple fact then you are no longer in the game.   Grafter or Disruptor There’s no magic in digital marketing. There are the very rare ‘magic bullets’ whereby a...

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Onboard this Post: Creativity in 3 acts The Rule of 3 (best ignore that one) Is your middle boring?   That idiot is me I forget. I do try. But I forget. Opening any creative piece, a play, a video, a marketing campaign is quite easy. Closing is not hard. It’s easy too. What naturally happens next? Well, use that. Not satisfied. Use the opposite. There you go, you’re two parts on the way of three acts. The classic format for a play,...

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Make Your Business Different Not a compost heap literally, nope that would be a mite mad. You know, popping out to the compost heap for a chat about being more creative.   It’s a Metaphor you see… For your mind. We all have wonderful ideas then find they don’t fit. That’s a real b***er. William Faulkner, the writer said ‘Murder your darlings.’ That is kill off these wonderful ideas that don’t fit into your prose.   Wait! You don’t...

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Creativity, It’s From The Gut

Creativity, It’s From The Gut


Posted By on Feb 16, 2021

A long, long time ago in a life far away I would read about writing. How to write was one thing, what to write was another. I attended workshops, which were great. Workshop leaders are always encouraging and you learn from other writers even when their genres are alien. Mostly I read and I practiced.   Disassembling Creativity I use the ‘disassemble’ word because, well…you don’t get to use it very often. I took to pieces everything I...

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I read a lot of drivel about storytelling especially on Linkedin. One post that ‘got my goat’ and gave that ‘goat’ a good kicking stated something along the lines of ‘there are only seven basic plots.’ Therefore writing and storytelling was easy. See that monkey over there, sorry I mean see that huge corporation over there? The one called Google? Well, read some of the poetry created by AI it’s created.   The Missing Element of the...

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