Meta is doing well in terms of revenue and daily active users (people keep getting born, you see)? So, it came as a surprise to be faced with restrictions for the number of links I can post on one client’s Facebook page… 3, that’s right 3 links in organic posts per month. Unless… Unless a subscription is purchased for Meta One. This allows 8 Facebook links and 4 on Instagram for £33.99 pm. This client is in the health industry and a...
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Google does not say all AI content equals spam. You’ll only get flagged and penalised if you are mass producing web pages to manipulate search page results. [source: Search Engine Journal]. A recent report from Search Engine Journal suggests Google’s August 2026 spam update may have been particularly effective at targeting mass-produced AI content created primarily for SEO. That’s a good thing, we all want decent, honest and...
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Conversion Optimisation for websites means converting more of your traffic into leads, sales or subscribers. Which skills or knowledge combine to increase conversion? Let’s not forget this is only part of what you need for successful digital marketing and a profitable online business, you’ll also need a traffic building programme and methods for growing your email list. Some Skills Needed: Data Analysis Qualitative research UX/design...
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Some might say that. You know them. Those who look for shortcuts and use them while ignoring the likely result. I don’t come to knock A.I. per se but rather question the use of ‘just good enough’ in the vital field of digital marketing. A Competitive Edge You, though, understand, that if you are using a particular tool then your competitor is too and then your market becomes a solidified porridge of content. It’s the same serving...
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You don’t need a productivity app to run your productivity apps. Every week there’s another AI platform, Chrome extension, “secret growth hack” or revolutionary marketing framework that’s apparently going to transform your business overnight. Most won’t. The only marketing model you need: Awareness, Consideration, Purchase (you could add the ladder of loyalty to create word of mouth marketing, if you knew...
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