Conversion Optimisation for websites means converting more of your traffic into leads, sales or subscribers. Which skills or knowledge combine to increase conversion? Let’s not forget this is only part of what you need for successful digital marketing and a profitable online business, you’ll also need a traffic building programme and methods for growing your email list. Some Skills Needed: Data Analysis Qualitative research UX/design...
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Some might say that. You know them. Those who look for shortcuts and use them while ignoring the likely result. I don’t come to knock A.I. per se but rather question the use of ‘just good enough’ in the vital field of digital marketing. A Competitive Edge You, though, understand, that if you are using a particular tool then your competitor is too and then your market becomes a solidified porridge of content. It’s the same serving...
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You don’t need a productivity app to run your productivity apps. Every week there’s another AI platform, Chrome extension, “secret growth hack” or revolutionary marketing framework that’s apparently going to transform your business overnight. Most won’t. The only marketing model you need: Awareness, Consideration, Purchase (you could add the ladder of loyalty to create word of mouth marketing, if you knew...
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You are thinking for yourself, aren’t you? Are you sure? I ask because many business owners are NOT thinking. Nor are they researching about AI Search. Here’s a preaching bit of help. Google is a Trap People swallow the hype so easily. It’s time to be cynical and its time to face the fact that Google, the almighty Google is not and never will be your friend (unless you believe their third-party account managers and bolster your Google...
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This is a few tips and NOT the considered process used by Conversion Detectives. The fastest route to growth is converting more of the visitors you have. In this post: Panel data User experience Knowing your customers (feedback loops) Reducing friction Using your learning elsewhere Conversion Optimisation Misconceptions The biggest misconception in conversion optimisation it is only works for large companies with thousands of visitors...
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