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You can buy everything now so why not buy some authenticity? There must be an app and associated plugin, right? Might as well be as social media in particular disappears up its own news feed. You can buy followers so why not honesty? Authenticity? Votes? Joking about the last one, you can’t buy votes, no you buy people and they vote for you, that’s right. Legions of troll factories, click farms et al use their fetid claws to rip into...

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Well, I love anything to do with originality and digital marketing. I’m at a loss to understand why transmedia storytelling is not better known. Creating a story world is going to create interest, awareness and community.  Therefore storytelling will increase sales. So, why don’t we see more of this idea? Perhaps you have an insight you’d like to share?   Story Worlds Everywhere We do see story worlds and transmedia storytelling a...

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If only there was a bot for creating content. Well, why don’t you be your own content creating bot? Disclaimer I loath the word ‘content’ and I’m always looking for a synonym, drop me a line if you have a good one.   Everything is Content If it’s on the web it’s content, so that’s a mite general isn’t it? I could try and sum it up. You know, it’s entertainment or information or both but do we have to? Nope. We just have to keep sight...

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I could open this post with the classic definition of content marketing but you can Google that yourself and bore yourself to the third cup of coffee of the morning. What I think content marketing is: Stuff that makes people buy stuff. You see there are so many marketing theorists out there, who spout, like an over-filled kettle, the same old thing. There is only one reason for marketing and that is to make money. Nothing else counts...

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In this Post: 5 Jargon Terms Explained The jargon terms to end all jargon terms are: CMS CRO SEO Conversion Engagement Walk The Talk Do you want to talk digital marketing jargon? Neither do I. Yet these acronyms, obscure phrases and piffle seep through my tongue.   Punch Yourself in the Face That’s what I do when I find myself using more than moderate jargon without explanation. O’ but there is great joy when talking to another...

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