I was visiting a client a few years ago. An SEO tool business based in London asked me to review their conversion optimisation. The chap, Matt asked about the important factors for conversion. There are many elements, of course, but the one I thought most relevant (always) is the copywriting. In this post: Copywriting for conversion Creative writing v conversion copywriting Writing a sitcom, are you? How do you Learn to Write...
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Don’t do it. Don’t create a podcast without a lot of thought and knowing the basics of production and publishing. In this Post: The Idea Podcast Checklist Your Creative Evolution There are two types of podcasts. The first is the ‘talky talky’ type where people… erm, talk. The second is the scripted podcast. The Idea, The Value, perhaps a Niche If you are looking to create a talking heads podcast what is the pitch? Is this an idea that...
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Yes and maybe. What is Benchmarking in Digital Marketing? In big words it’s ‘evaluating your business performance by comparing certain Key Performance Indicators (KPIs)’. Once you know where your business is, say the number of unique visitors to your website, then you can set targets. No. That’s wrong. Number of visitors is a vanity metric and is interesting but it is not where you put your focus. You start (with an ecom’ website)...
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Do I really loath digital marketing tools? Yes. All of them? No. I’m going to point out one fundamental flaw. Edward De Bono and Thinking as a Skill I do suggest looking up a couple of De Bono’s books ie Six Thinking Hats and Lateral Thinking. Before I came across this chap, I thought thinking just happens. I didn’t believe you could improve how you think. Now I think I was wrong (make of that what you will). De Bono promotes...
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Contains: Should I respect AI? Things I dislike about AI (just some of them) It’s all in the prompt, Jim (spoiler, it isn’t) Content is King (and Queen) Conclusion Technology ebbs and flows. Sometimes we wave it goodbye (remember Google Wave) and sometimes we take it on because we see the clear benefit? Is AI useful? Damn right, it is! The medical advancements, the time saving for admin and coders are of value and a great deal more....
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