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What Works, What Doesn’t I suppose when I was made redundant for the third time. I got the message. Time to start my own company, something I’d mulled over for some time.   Corporate Chains When you work for a large corporate you are a mere cog and that cog is chained. I understand procedure but I couldn’t bear the mundane and banal activity. We do it this way, we don’t rock the boat and then we can collect our pay, the shares and the...

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The proviso here is you are going to do almost all the work and you’re au fait with some software. What we’re looking at is how cheap it is to build an online presence.   The Logo So, you have a business name and a business. Good start. How do you look convincing? A logo. You can mock your own up, easily. You can do this for free, search for logo makers. It is a stronger proposition to get something original made by a good designer,...

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We’ve worked a lot with entrepreneurs, from organic skincare brands to a recent (and still in development) business launching a music learning school online.   Stepping Stones I was an online marketing manager for a company selling personalised gifts. Founded by two guys who wanted out of the corporate world. They tried many ideas. A lot failed. OK they would say and move on till they found a business they enjoyed and they made...

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Business growth is what we all want. Digital Marketing presents a host of opportunities for that growth.   How to Look at Online Marketing We talk a lot about channels. Channels in digital are, in the main, where traffic comes from. In Google Analytics these are divided into (if the correct tracking code is installed): Organic Search Direct Social Email Referral Plus Google Ads Branded Paid Search Generic Paid Search Display (Ads)...

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Conversion Detectives is a digital marketing agency based in Hertfordshire. We audit and deduce the best actions for a business online.   What Audits Do There are over two hundred factors in the principle audit. We offer a cut down version for smaller businesses. What this audit inevitably uncovers is further work not within our remit. We do the occasional small PPC campaigns and basic SEO. We don’t do site builds or development work....

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Understanding Digital Marketing10 emails, 10 suggestions & 10 actions
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