You are thinking for yourself, aren’t you? Are you sure? I ask because many business owners are NOT thinking. Nor are they researching about AI Search. Here’s a preaching bit of help. Google is a Trap People swallow the hype so easily. It’s time to be cynical and its time to face the fact that Google, the almighty Google is not and never will be your friend (unless you believe their third-party account managers and bolster your Google...
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This is a few tips and NOT the considered process used by Conversion Detectives. The fastest route to growth is converting more of the visitors you have. In this post: Panel data User experience Knowing your customers (feedback loops) Reducing friction Using your learning elsewhere Conversion Optimisation Misconceptions The biggest misconception in conversion optimisation it is only works for large companies with thousands of visitors...
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About Us Conversion Detectives specialises in helping business convert more of their website traffic into leads, sales, subscriptions. We can look at the best way to build traffic for your website, in the era of ‘no-click’ search. Our health check: ✔ Website performance ✔ Lead generation opportunities ✔ SEO basics ✔ Conversion barriers ✔ Quick-win improvements The Offer The offer is a 30-minute video call (Zoom), for a limited number...
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You see a website for the first time. It loads almost instantly. How long does it take you to make up your mind that this is a good place to be? 50 milliseconds (0.05 seconds) * is the accepted answer. It takes 2.6 seconds for eyes to settle on key areas of a web page **. We really are talking about moments to appeal, answer the visitor’s main question (“What’s in it for me?”) and offer confirmation that they are in the right place....
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Well… yes. If you remember a couple of basic questions. Is there a reason for the video and will it help with creating a lead, a sale or a subscription? Introduce the people behind the business, a product explainer, a testimonial from a happy customer. Moving Pictures Move People Let’s look a little deeper into the value of this video? What is the emotion? That’s right, the emotion! Why? Well, visitors will have seen many, many, many...
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