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Amazing what crops up when you have a chat with a fellow marketeer. I was chatting to Rob Sayles this week, he mentioned the upcoming iOS 15 and how it could affect email marketing.   iOS and Privacy We know about iOS 14 Privacy Report allowing users to opt out of being tracked. 95% of US apple users have chosen that option (source: shacknews.com). What does iOS 15 mean for email marketing? Two main things: Mail Privacy Protection...

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I’m doing a joint lead generation project with a major magazine which has got me thinking again about website form conversion. The mock-up of the landing page form had 9 fields. A lot of friction. Lead generation means getting an email, phone number and a name. You are better off with as few fields as possible.    Lead Generation I once did a proposal for a large company in healthcare. They’d updated the website, losing leads. I...

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Why should you be walking in your customer’s shoes? Or eating your own dog food? So, you have a website. You’ve briefed the designer, the developer has done their bit and you’ve filled it with content. You’ve even created a marketing plan to provide traffic but how good is your website? Are there any frictions. You can get an outsider like Conversion Detectives to review and audit. You also have the option of...

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Here’s a PDF of the overview of the Digital Marketing Service that Conversion Detectives offers clients. It’s not a checklist but rather an outline of the elements that go towards digital marketing success and therefore generating revenue online.   The Casebook See, we’re going with the detective vibe with the PDF. It really is detective work. Each business is a case to solve. We look at the whole of the business...

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Come all you digital marketing followers of fashion and think from a distance. What do I mean? I mean stop following, stop creating and accessing digital marketing campaigns in isolation.   Holistic Nature So, there you are planning another merciless content campaign, throw in some PPC advertising and a few emails and bingo! What do you have? Something everyone else has and that’s not ‘atmosphere.’ When you connect all the avenues...

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