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How to Optimise YouTube Videos

How to Optimise YouTube Videos


Posted By on Sep 13, 2021

A Starter Guide Here are the basic steps to optimise YouTube videos. This post is not about optimising and marketing a YouTube channel, that’s rather more involved. Contact us to find out more.   Video Optimisation List Name the movie filename with appropriate keywords* Give the title the same treatment* – Write the title as a ‘hook’ or use emotional language to click through. Use the first line of the description for a...

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When it comes to choosing tools for digital marketing you have to ask yourself, ‘Will this tool lead to an action?’   Pretty Tools for Digital Marketing Remember the ‘tool makers’ will have employed top marketing people and copywriters to seduce you into taking a subscription.   ‘Action This Day’ If a tool doesn’t give you an action that will benefit your business by making or saving money then pass. Ask Yourself: What is...

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Amazing what crops up when you have a chat with a fellow marketeer. I was chatting to Rob Sayles this week, he mentioned the upcoming iOS 15 and how it could affect email marketing.   iOS and Privacy We know about iOS 14 Privacy Report allowing users to opt out of being tracked. 95% of US apple users have chosen that option (source: shacknews.com). What does iOS 15 mean for email marketing? Two main things: Mail Privacy Protection...

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I’m doing a joint lead generation project with a major magazine which has got me thinking again about website form conversion. The mock-up of the landing page form had 9 fields. A lot of friction. Lead generation means getting an email, phone number and a name. You are better off with as few fields as possible.    Lead Generation I once did a proposal for a large company in healthcare. They’d updated the website, losing leads. I...

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Why should you be walking in your customer’s shoes? Or eating your own dog food? So, you have a website. You’ve briefed the designer, the developer has done their bit and you’ve filled it with content. You’ve even created a marketing plan to provide traffic but how good is your website? Are there any frictions. You can get an outsider like Conversion Detectives to review and audit. You also have the option of...

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