What is persona marketing? In short, these are fictional characters based on the various types of people that buy from your business. They are quite often called ‘buying avatars’ and the idea is you can personalise your copy by addressing each persona’s needs. Mental Shopping List Everyone visits a website with their own mental shopping list. Even at the start of the purchase when you’ve created awareness and the visitor arrives...
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What on earth does that mean? Some stuff is bl***d’n obvious. In this case, every business is different and requires a unique blend of traffic building. A website varies in the requirements to convert that traffic into leads, sales, subscriptions etc. What you Cannot Trust Stats, especially from Google Ads, Facebook Ads and the like. Why? Analytics is fraught with problems, especially attribution. You see, these delightful...
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Steven Fry narrates the Harry Potter books, amongst other projects. He played an AI version of his voice at the COgX Festival in London. The AI version was indistinguishable from his own. Here’s what he said: “What you heard was not the result of a mash-up. This is from a flexible artificial voice, where the words are modulated to fit the meaning of each sentence. It could therefore have me read anything from a call to storm...
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Yes. Erm… not quite. Don’t get lost in the marketing funnel of some second-rate chancer and marketing ‘guru’. Just because they have a presence online doesn’t make them any good. When I’m asked what digital marketing is for? I reply, “To make money.” We lose sight of the simple and complicate matters by diving into all the different digital traffic channels hoping for the best....
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A short course on my favourite digital marketing skill, the client and all the dumb stuff spouted by the cliché ‘mavericks’, the gurus of copying others, and those with a desire to impose self on others when their knowledge is poor and their humanity is not yet engaged. Quite a sentence. I’m sure I should have used a semi-colin in the sentence somewhere, sorry, a semi-colon. Knew a semi-Colin once, but this is a PG Parental Guidance...
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