Digital marketing is a broad church with several elements that are constantly shifting with updated algorithms. Many tools offer an answer but it is not like the ‘one ring to rule them all.’ What stands you in good stead is looking at your marketing with ‘conversion’ in mind and as your measurement ie I’ve spent X hours on content and it has converted Y. When we looked at what to call ourselves, we had two things in mind, first it had...
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Digital marketing and especially conversion optimisation is about people. Don’t forget that. People are not data points; they are not merely visitor but potential customers or clients. I offer a limited number of websites reviews each week. We, and I mean we meet on Zoom. I ask a few questions and then off we go for thirty minutes looking at some key elements. We’ll also chat about your goals, not just revenue, but what you offer, why...
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Don’t do it. Don’t sign up to cold email campaigns. I’ve been in digital marketing longer than a giraffe’s neck and I’ve not seen it have any success. There may be those out there that have had great success but I’ve not seen it. AI Strategy Consultant I had this job title on a cold email this week. No, you are not. People buy from people, a truism and one that begs for people to be honest. I don’t care for f**kwits with pretentious...
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“You’re very stubborn!” Said with a Scottish accent, more growl than lilt. That was my Mum, exasperated by my latest action or was it an inaction? I always thought it was a compliment by her tone. I’ve lived with that line in my head. Every so often I can hear her voice growling that line. She’s used a pet name for me but I’m not going to share that. Many times when faced with challenges, stupidity, even opportunities I’ve gone my own...
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There are many factors to increasing conversion. Changing the colour of button? Well, maybe. For ecommerce websites, when does the free delivery kick in? Yes that helps BUT the key to unlocking conversion revolves around copy (and formatting/inclusions for the landing page. In this Post Copy Writing for Conversion Checklist The Medicine Diary The following is a simple primer, or checklist to help you establish a foundation for when...
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