Thinking, eh? Overrated? What do you think? You do think, don’t you? Otherwise, you wouldn’t be here, you’d be off in Tangiers buying brass trays, Argan oil and a natty rug for the lounge. Thinking and digital marketing isn’t a new thing but a lot of people forget the first bit. They’re too busy thinking (here we go again) that digital marketing is an end in itself. “You do digital marketing…that’s SEO isn’t it…I so social marketing.”...
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Ozzy Osbourne was born in 1948 and lives in a castle. Prince Charles was born in 1948 and lives in a castle. They’re both valid persona to market to BUT they are, er…well, different. Persona and Personalisation I use persona* marketing to personalise and make copy more emotional, for calls to action and promotions, plus a bit more, the conversion to a sale. That’s the whole point of persona marketing, eh? Well, not quite. Persona...
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And now a companion piece to my ‘Honesty in Digital Marketing’ post for your delight and to help you through the shoal of slippery sharks swimming round the Internet. You can be an angel. I like to think I’m always ruthlessly honest. I do try but I’m only human with a chip of vanity, a sprinkle of blarney and a tendency for hyperbole. I suspect you’re just like that… So, here we go of countdown of the less than honest sharks, people...
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I’ve been at this game for a long time. I work in digital marketing every week day. I always look to be honest. I may have annoyed some with that honesty, although I try very hard to communicate my digital marketing knowledge with good humour. It’s not always easy. What we’ll uncover on this page: The Digital World is not Honest Who Can You Trust? Honesty is Going to Hurt Digital Marketing Dishonesty Tools for Honesty The Digital...
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Here we go again. A view less shared. One that comes from thought and experience. Who are the digital marketing enemies? Digital Marketing is about testing. You test EVERYTHING and most important? Don’t follow. Nope, nein, non. We’re now going to look at the enemies of good digital marketing and give you an answer to ‘Well, what should I be doing?’ Some of our Enemies in Digital Marketing: Google The Guru The Marketing Model The...
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