Why isn’t there more comedy in digital marketing? I mean, comedy equals fun, equals engagement and can lead to rapid word-of-mouth brand awareness. That word-of-mouth is what ALL digital marketing activities should be aimed at, yes…really. The Poll I set up a poll on Linkedin asking about the frictions for using comedy in marketing and the results, even though the sample was quite small, suggested two things: Why don’t you use...
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Are you an authority in your marketplace? How do you create an authority website? Authority is the subtext of what you do online. You can be funky, you can be fun, that’s entertaining. If you mix original and entertaining content with authority, well…then you are onto a winner. Authority Means Trust Authority is also power, power in the marketplace, power to cultivate leads, power to sell. It also means your website; your online...
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How do you go about competitor analysis in digital marketing? The answer is ‘carefully.’ Quick View Who are your competitors? Isn’t copying competitors a bad, bad idea? How do you go about selecting competitors? What do you do in a competitor analysis? Google as a competitor PLUS Now What to do with your competitor analysis? Forgot to mention Who are your competitors? I always ask the client this question. The Conversion Detectives...
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Is that possible to perform a website review in 30 minutes? Find worthwhile actions for your website in just 30 minutes? Well, sort of…A Conversion Detectives Audit takes an average of 12 hours, which includes a deduction report and involves your whole online presence. Here’s five things you can start with (there are hundreds more you know)! Website Speed Website Contact Industry Bodies, Qualifications Security, Data Original Content...
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Question for you, what is a marketing funnel? You most likely have an image in your mind. Some multicoloured graphic wide at the top, narrow at the bottom; a funnel right? Marketing Awareness Why do marketers make if complicated…WAIT! I don’t quite believe in a ‘marketing funnel’. Why? Well, in my experience with client’s businesses I’ve NOT noted a smooth linear process. What I do believe in is this model: Awareness Consideration...
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