A client of mine wondered how much of their website traffic was bot traffic and if that bot traffic is growing? Quite a lot, you’ll be surprised. ‘Take Google Analytics with a pinch of salt’ A phrase I’ve used for years. GA is free BUT you can’t trust the numbers. Most people will look at Google Analytics and be pleased with the visitors via Direct traffic and know that some of that direct traffic is bot-made. Wait! Bots are cunning...
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We’re not ones for academic marketing models. We are ones for business reality. Because digital marketing has many strands and those strands like Pay Per Click ads are constantly changing businesses can get a bit lost and not consider the right blend for their market and their customers. Conversion Optimisation The pinnacle of digital marketing practice is conversion optimisation, that is getting more sales for the same amount of...
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I’ve been creating full on marketing plans and online audits for longer than AI has been around. We’ll come to AI and its usefulness in a minute. Mostly I write up full on marketing plans using the S.O.S.T.A.C model. I gave up knitting porridge though. What is a SOSTAC Plan? It stands for Situation, Objectives, Strategy, Tactics, Actions and Control. I recommend them because they focus your thinking, budget and act as a benchmark....
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I’ve been reviewing, improving, specifying and improving conversions on websites for so long I have a dial-up modem screeching in my ears. How quickly does the Website appear? Most websites will appear in your browser pretty quick. Ideally you’ll be able to interact within two seconds. First User Interaction (FUI) in the jargon of the techie-geek. You can install an extension in your browser to get the exact time. I use BitDefender,...
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Are you human? Really? Sure? OK. But how good are you at creating new ideas? In this post: Magical Dashboards Getting Dirty Ideas Rule The 100 Quota I keep an eye on my client’s digital marketing goodness. Each client has a custom dashboard created to measure success. Some want leads, some want sales and the odd one is looking for world domination. All is recorded in the dashboard along with other stats to do with the health of the...
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