Many years ago, past the mists of time I ran a technical support crew (a cosmopolitan and fab’ bunch) and an automated marketing tool of sorts was about to play out some havoc. Something was up with the management. We, team leaders, were called into a meeting. ‘O’ dear something is amiss. ‘White Space’ A director went through the call stats dashboard. You know the thing, an operator on ‘busy wrap up shows up red and...
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People buy from people; You’ve heard that before. Where? In what context? Is it just a cliché or do you understand what this means in digital marketing terms? The Tricky About Page The About page on any website is a touch point for a fair number of visitors. What are they looking for? Well, many things and that depends on your business. Those looking at the About page are going to be serious and they are going to be looking for one...
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Why are marketing people full of redundant complexities? When I say redundant, I’m aiming at those who pursue a strategy that has had its time. Marketeers, some anyway, pursue something because they lack imagination, knowledge and a realistic view of the digital world. Complexities? Well, they make them because they know little and repeat much. You could be like Godzilla finding a nice bit of sushi… Here’s what I see working with a...
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What are vanity stats and why it’s best you know? Vanity stats or vanity metrics, whichever way you want are a false dawn. I remember being informed by sales people wanting me to buy banner advertising as they would get millions of impressions*. “Sigh! *Impressions, just means an image loaded once in one browser, doesn’t mean anyone has done anything. Going Back to Source Here’s a lesson we sometimes forget in our noisy...
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A lot of things are simple and pleasurable, that first sip of wine on a Saturday evening, a fresh breeze on a hot summer’s night and building a high converting business online. How do I grow my business online is a question we are asked often. That’s why we wrote this blog post. Is it Simple to Create Business Online? The structure, the foundation and the channels for online business are simple. It’s the combination that is...
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