We work with a number of website designers and sadly not all of them are au fait with designing to make money. Not all websites are aimed at making money but when you do create a website for business be aware that although the site looks pretty it may not serve you in terms of creating leads, subscriptions or revenue. So, what should you know about website design for making money?
“It Looks Great!”
O’, so it looks pretty? Consider this, a beautiful-looking car, say an Alfa Remo. Shiny, lovely lines but wait! There’s no engine. What are the parts of the money-making engine you need?
In this post:
- Interaction between design and function
- Design for people not ‘visitors’
- The balance between cost and efficiency
- Consistency of the brand
All of which lead to:
- Focused marketing campaigns
- Competitive advantage
Interaction between design and function
A well-designed website that is visually appealing can attract users, but if it lacks optimised conversion elements, such as clear calls to action (CTAs), intuitive navigation, and streamlined user journeys, it may fail to convert visitors into customers.
By addressing both aspects simultaneously, designers can ensure that the site not only looks good but also performs well in driving user actions.
Design for people not ‘visitors’
Don’t think in terms of ‘visitors’ or ‘users.’ They are people like you and me. You are not a thing, are you? Nor are you an abstract. Analytics uses these terms, you should not.
Also, you should remember, that you have an input BUT you are only one person. Whereas the people you wish to take action are individuals and they contain a multitude of reactions triggered by their humanity. What to do here is simple.
Establish your own test team (sometimes known as ‘Board Data’ in the jargon). Ideally between 5 to 8 people, ones in your business demographic are ideal. Ask their opinion BUT also give them tasks such as finding a product and ask them ‘What is in it for them?’
The balance between cost and efficiency
Addressing conversion during the design phase can lead to significant cost and time savings. Retrofitting a website to improve conversion rates after it has been built often involves additional redesigns, redevelopment, and testing, which can be both time-consuming and expensive. By incorporating conversion strategies from the beginning, you can avoid these potential pitfalls and streamline the entire development process.
Consistency of branding
This includes using persuasive copy, strategic placement of Calls to Action (CTAs), and coherent visual elements that guide users toward desired actions. Consistency in messaging reinforces brand identity and builds trust with users, which is one part of converting visitors into loyal customers.
Focused marketing campaigns
A holistic, or focused approach ensures that the website supports various stages of the customer journey, from awareness and consideration to decision, retention and going up the ladder of loyalty.
Competitive advantage
A website that seamlessly integrates design and conversion optimization is likely to outperform competitors who may treat these elements as separate entities. By providing a superior user experience and effectively guiding visitors toward desired actions, your site can achieve higher conversion rates, lower bounce rates, and increased customer satisfaction. This competitive edge can be a significant differentiator in a crowded digital marketplace.
Website Design for Making Money Conclusion
With this attitude to design you will future-proof your website and business.
Future changes in user behaviour, market trends, and technological advancements are easier to take into account. The site remains relevant, effective, and capable of sustaining high conversion rates over time. It also facilitates easier updates and enhancements.
About Conversion Detectives
Conversion Detectives is a full-service digital marketing agency in Hertfordshire.
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
Services
Digital Marketing Strategy | Creative Content Marketing | Email Marketing |
Lead Generation | Content Strategy | Social Media Marketing |
Video Marketing | SEO (Basics) | SEM | Shopify Marketing |
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[Image credit: Hal Gatewood, unsplash.com]
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