There are specialists and generalists in the digital marketing agency game. You have design & development led and PPC (paid ads) and SEO in the main. Then you have full mix agencies like Conversion Detectives. But what does a digital marketing agency do? Agency Sidelines A lot of agencies will offer side-lines, like Conversion Optimisation, email and social. Conversion Detectives are focused on pure marketing. That is a...
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What Works, What Doesn’t I suppose when I was made redundant for the third time. I got the message. Time to start my own digital marketing company, something I’d mulled over for some time. Corporate Chains When you work for a large corporate you are a mere cog and that cog is chained. I understand procedure but I couldn’t bear the mundane and banal activity. We do it this way, we don’t rock the boat and then we can collect our pay,...
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Conversion Detectives is a digital marketing agency based in Hertfordshire. We audit and deduce the best actions for a business online and help build an extra revenue stream with partner agencies. What Audits Do There are over two hundred factors in the principle audit. We offer a cut down version for smaller businesses. What this audit inevitably uncovers is further work not within our remit. We do the occasional small PPC...
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You can buy everything now so why not buy some authenticity? There must be an app and associated plugin, right? Might as well be as social media in particular disappears up its own news feed. You can buy followers so why not honesty? Authenticity? Votes? Joking about the last one, you can’t buy votes, no you buy people and they vote for you, that’s right. Legions of troll factories, click farms et al use their fetid claws to rip into...
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I was just wondering what I like about the clients I work with and what makes a great client? I mean it would be easier to write about clients I don’t work for. “Quick Jim!” “What don’t you like?” There’s not that much really. I am wary of clients that call their business website “My baby!” It’s happened twice. I’ve politely moved on. Arrogance Can’t and won’t deal with anyone who thinks themselves superior to their fellow man....
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