Conversion Detectives is a digital marketing agency based in Hertfordshire. We audit and deduce the best actions for a business online.
What Audits Do
There are over two hundred factors in the principle audit. We offer a cut down version for smaller businesses. What this audit inevitably uncovers is further work not within our remit.
We do the occasional small PPC campaigns and basic SEO. We don’t do site builds or development work. We’re happy doing small scale social campaigns and email fulfilment.
So, our work, audits and deductions create work for all manner of specialist agencies including:
- Website Development
- SEO advanced and technical
- PPC Google Ads and Facebook Ads
- Social Media
Our Agency Offer
We’re happy to work with your clients, you can even white label our audits and deduction reports.
We’ve created many different forms of work over the years, from full scale website builds and design to copywriting, SEO and PPC.
Creative and Original Content Marketing
We pride ourselves on generating ideas for online business. Give us a try if you need another look at generating sales, influence or social following for your clients.
Conversion Detectives Methodology
Below is the whole outline. Cut down versions and variations are available for your clients.
A little bit more about Conversion Detectives and extra revenue for agencies.
- Proposal Document
Digital Growth Proposal
- Business Research Meeting
Business Research Meeting Questions
- Growth Audit
Using the Conversion Detectives Digital Growth Methodology Process)
Audit Tests & Analytics
– Client’s business goals
– Run Through Website through Heuristic Analysis and Note
– Fill in Digital Goals
– Fill in Page Reports (1. Most Traffic 2 Highest Bounce Rate 3 Highest Exit 4 Page Speed 5 SEO Report)
– Fill in Keywords
– Walk in Customer’s Shoes
– Fill in Audit Tests and Analytics
Competitor Website Comparison Matrix
CRO Competitor Comparison
- Deduction Report (inc. SOSTAC & SWOT)
- Deduction Report Meeting
- Research & Actions, Testing
Detailed research including the use of video and heat maps for points of friction, surveys, panel data.
Fill in Research Actions Spreadsheet including:-
– Fill in Click & Scroll Maps
– Fill in Forms
– Fill in Heatmaps
– Fill in A / B Tests (if enough data)
– Fill in Learning from Test Results
– Fill in Surveys and Feedback Results
– Fill in Video Recordings Results
– Fill in User Testing – Panel Data Results
– Fill in Actions List (what is going to be tested or changed)
Fill in Research Tests and Actions Notes
- Refinement Cycle
Fill in Refinement Cycle Meeting Agenda
– Create Dashboard as agreed
Content Marketing & Calendar
Extra Projects: e.g. Amazon, Affiliates, Content etc
About Conversion Detectives
We offer a range of digital marketing activities including transmedia storytelling.
Digital Marketing Strategy | Creative Content Marketing | Email Marketing | Lead Generation | Content Strategy |
Social Media Marketing | Video Marketing SEO (Basics) |
SEM | Video Marketing | Blogging