Why are marketing people full of redundant complexities? When I say redundant, I’m aiming at those who pursue a strategy that has had its time. Marketeers, some anyway, pursue something because they lack imagination, knowledge and a realistic view of the digital world. Complexities? Well, they make them because they know little and repeat much. You could be like Godzilla finding a nice bit of sushi… Here’s what I see working with a...
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What is Trello? It’s a collaboration tool. Well, it’s more than that. It’s an easy and instinctive way of tracking projects. I’ve toyed with it in the past and I quite liked it but I had no real use for it. What re-sparked my interest was when interviewing digital marketing people for a podcast, Jelly Trumpet (currently in pre launch). Three out of the five people named Trello as a tool they used. Why Trello? The people I...
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Coffee in hand I wonder will I get to my desk before my self-imposed deadline of 9 o’clock? I manage it this morning. I am happy. My day in digital marketing starts with knocking over unnecessary emails, prioritising client work and looking into growing Conversion Detectives. Same Some, Other Some I won’t delve into all I do. Nor do I have a consistent approach to a lot of what I do. I’ll say this though. I used to work in hour...
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How do you intend to do your digital marketing planning? Perhaps you’ve been on a webinar or downloaded a template. So, you fill in the template and “DA DA!” You have a plan. Planning Reality Most of us, that is people who have created marketing plans for businesses wanting to expand and use digital marketing know the reality. Reality will bite home quickly. “SNAP!” ‘Well, that bit is not going to work because Google have changed...
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Marketing Drivel and How to Avoid it I read a lot about digital marketing strategy and it mostly misses what strategy is and confuses it with tactics. What Strategy is Strategy is the condensing of your ‘vision’ into a focus for your business. It’s how you are going to get your business to where you want. What Strategy isn’t It’s not tactics. It is not the different channels that make up digital marketing. Digital Marketing...
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