Original thought outpaces conventional digital marketing Research, knowledge and understanding of your audience is the foundation We’ve never been in a box, we just think and experiment Originality Sometimes originality comes from making something bigger or smaller, perhaps blending with something else. Mostly we use the question ‘what if?’ This goes a long way to finding something we can use for your benefit. It works even better...
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What’s your vision, your focus for your business? How are you going to achieve that ambition? Will you be the most price competitive, the fount of all knowledge, best customer service? Audiences & Tactics Once you have that vision of what your business will be then we can identify the audiences to target and the tactics (the details of the strategy) we’ll apply for each. Experimentation We’ll experiment and report on each...
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Conversion Optimisation Is a process for increasing sales and more We can apply Conversion Rate Optimisation (CRO) to awareness and consideration For example by giving a conversion rate for engagement and for time on page Audiences We break this down even further and apply this conversion rate to your audiences. Which audience is the most profitable, social, direct, organic? Once this is established we look to increase that audience...
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Online Audit & Deduction Report It’s not just your website we’ll audit. We’ll look at your whole online presence. We’ll product a ‘Deduction Report’ with actions in priority audit. We’re bound to uncover new ideas for you to benefit from, surprising ones. The Audit The full audit has over two hundred elements. From the minor technical to the content used in your email and social activities. It is exhaustive and not offered by...
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S.O.S.T.A.C Our first plan will be a SOSTAC plan. This was created by PR Smith in the 90s and is still the go to framework for online marketing: Situation Objectives Strategy Tactics Actions Control Situation Where are you now? Objectives Where do you want to be? Strategy How are you going to get there? Tactics The details of the strategy ie the channels. Actions How you make the tactics happen to fufil the objectives. Control Your...
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