Our first plan will be a SOSTAC plan. This was created by PR Smith in the 90s and is still the go to framework for online marketing:
Where are you now?
Where do you want to be?
How are you going to get there?
The details of the strategy ie the channels.
How you make the tactics happen to fufil the objectives.
Your budget, people and time. Also, the tracking of your tactics. Also known as ‘Did we get there?’
Dashboard Tracker for Accountability
When you employ Conversion Detectives we’ll use a dashboard to record important stats (the control) like social engagement and conversion alongside the general health of your online presence. We look for patterns, patterns that become profit.
The Conversion Detectives Relationship
It’s important for us to work with people we get on with; learning their business, tracking success, dismissing ineffective marketing and making more because we have a mutually beneficial relationship.
Point of Difference
Conversion Detectives is unusual as a digital marketing agency. First, we offer all the services you need, or we outsource and manage experts in their fields, usually freelancers we’ve worked with before.
- People come first; statistics are just a part of the story.
- Your Website and email list are the hub which all other channels revolve.
- Original and creative content hold the keys to success.
- It’s always about graft & craft, we don’t offer any magic bullets.
Drop us a line if you fancy a no-obligation chat.
The Conversion Detectives Team