Better called Conversion Optimisation. One sale from one hundred visitors equals a one percent conversion rate.
What if we increased our conversion rate by ten times? We’re still paying the same for the traffic.
Well, let me stop you there. First, is it the right quality of traffic? Get that right first.
Next look at all the frictions to buying. Everything from delivery cost (the biggest factor) to the page design, the imagery, the placement of the button (and the copy around it).
There are so many factors. Would you believe page speed? Celebrity endorsement. testimonials. social proof. We look at them all. Which ones will convert MORE of your existing traffic into MORE sales?
- Conversion optimisation programme can double (and more) your sales
- Watching videos of visitors on site leads to reducing friction
- Heatmaps are useful but clickmaps are not
View more of Conversion Detective’s clients like Pilates Central, a state-of-the-art Pilates Studio in Islington, London.