Conversion Optimisation
- Is a process for increasing sales and more
- We can apply Conversion Rate Optimisation (CRO) to awareness and consideration
- For example by giving a conversion rate for engagement and for time on page
Audiences
We break this down even further and apply this conversion rate to your audiences. Which audience is the most profitable, social, direct, organic? Once this is established we look to increase that audience conversion rate.
Experimentation
We’ll experiment and report on each action. If it’s to create sales, convert more visitors or to create awareness and engagement we’ll analyse what works and what has to be improved.
Dashboard Tracker for Accountability
We use a spreadsheet, customised to your business objectives. We also use the dashboard to record important stats like social engagement and conversion alongside the general health of your online presence. We look for patterns, patterns that become profit.
The Conversion Detectives Relationship
It’s important for us to work with people we get on with; learning their business, tracking success, dismissing ineffective marketing and making more because we have a mutually beneficial relationship.
Point of Difference
Conversion Detectives is unusual as a digital marketing agency. First, we offer all the services you need, or we outsource and manage experts in their fields, usually freelancers we’ve worked with before.
We believe:
- People come first; statistics are just a part of the story.
- Your Website and email list are the hub which all other channels revolve.
- Original and creative content hold the keys to success.
- It’s always about graft & craft, we don’t offer any magic bullets.
Drop us a line if you fancy a no-obligation chat.
The Conversion Detectives Team