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Projects


Dashboard

Dashboard


Posted on Sep 15, 2019

The Dashboard It’s a spreadsheet. Simple. The Dashboard focuses your business onto the most profitable activities.   We customise the Dashboard for your business so we can benchmark where you are now and measure your activities. The dashboard means all activities are under control. Advertising return on investment, conversion by traffic source and revenue by product or service.   Thinking Tool The Dashboard is the thinking tool. Very...

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Copy Writing

Copy Writing


Posted on Sep 9, 2019

Copywriting Copywriting can make the sale. How? By writing copy that elicits emotion. That overcomes friction. That respects the visitor and intrigues them into a response.   Copywriting can show a visitor the ‘sizzle’ not just the sausage. People buy from people so be human, be honest. Tell stories. Short stories. Stories that matter.   ‘For sale: baby shoes, never worn.’ A six-word story   You have to be succinct. You have to write...

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Online Marketing Strategy

Online Marketing Strategy


Posted on Sep 5, 2019

Strategy Having a coherent strategy is going to bring in the revenue. The right strategy for your business will make your website a ‘property’ and open up further revenue streams.   How so? Well, if you go after being an authority site you may well be able to charge for content on your site, advertising potential, you can also add links to affiliate programmes, after the visitor has taken the action you want and therefore earn...

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Analytics

Analytics


Posted on Sep 4, 2019

Analytics Analytics are wonderful. I mean they can tell you what people are doing on your website, your social profiles and with your email. But… They don’t tell you why? What’s more important? Finding out what people are doing? Finding out why people are doing something and therefore having the chance to increase engagement, sales and loyalty?   Feedback Loops We stress the importance of gathering the ‘why’ and learning about your...

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Content Marketing

Content Marketing


Posted on Sep 3, 2019

Content Marketing What does that mean? Anything you create and put online is ‘content’ and that content should be original. Why? Well, visitors are more likely to buy if you can answer the question they all ask ‘what’s in it for me?’ The most important and most difficult online discipline.   Original Content Original content can take many forms and be used for different purposes. Keeping people on the page, how about a calculator...

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