Copy Writing

Posted on Sep 9, 2019 |

Copy Writing

Conversion Detectives BlendingCopywriting

Copywriting can make the sale. How? By writing copy that elicits emotion. That overcomes friction. That respects the visitor and intrigues them into a response.


  • Copywriting can show a visitor the ‘sizzle’ not just the sausage.
  • People buy from people so be human, be honest.
  • Tell stories. Short stories. Stories that matter.


‘For sale: baby shoes, never worn.’

A six-word story


You have to be succinct. You have to write subheads with ‘hooks’ because people scan, looking for “what’s in it for me?”


Conversion Detectives BlendingThings we’ve learnt

  • Ernest Hemmingway didn’t write ‘For sale: baby shoes, never worn.’
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