Copywriting can make the sale. How? By writing copy that elicits emotion. That overcomes friction. That respects the visitor and intrigues them into a response.
- Copywriting can show a visitor the ‘sizzle’ not just the sausage.
- People buy from people so be human, be honest.
- Tell stories. Short stories. Stories that matter.
‘For sale: baby shoes, never worn.’
A six-word story
You have to be succinct. You have to write subheads with ‘hooks’ because people scan, looking for “what’s in it for me?”
- Ernest Hemmingway didn’t write ‘For sale: baby shoes, never worn.’