A strange request I know. I could mean different but I don’t. There is so many great businesses being created everyday. Great ideas and great potential ready to take over the world. Beauty means different things. Yes. So, let me explain about what I mean about a beautiful startup. Passion You have a passion for your idea. Passion gives you energy which you need to make your idea happen. Passion for what we love doing keeps us going....
Read More
I do enjoy simple digital marketing when it works. O’ the joy of seeing the sales come in or the signups to a newsletter. Here’s 5 very straight forward things to consider. 1. The Popup Do you get annoyed when you visit a website and you get a popup asking for your email? Why do you see so many? Because they work. Popups Mean Revenue Recently I had a couple of popups on a client’s website. The first one was directly...
Read More
Search Engine Optimisation has a VERY bad press. I’m not surprised. There are a lot of people who will tell you they can get you to the top of Google easily and quickly. It’s not that easy BUT it is important. SEO increases the amount and quality of traffic to your website. It is a very broad church and involves many sub disciplines. SEO involves some technical aspects. Technical SEO This refers to optimising your site for...
Read More
What is the most important part of your online presence? It’s the website isn’t it? Well, it’s your website and your email list combined. That’s the ‘Hub.’ Why is the Hub Important? Because you have the greatest control over your website and your email list. Paid Advertising Paid advertising works. It should be a part of your digital marketing tactics. But it comes at a cost. Not just the pounds but also the time and expertise it...
Read More
Is the Marketing Funnel Still Relevant? I don’t know why people bang on about the marketing funnel. I mean it’s a cute idea. You get 1,000 people in your funnel and then at the end 10 of them buy. Hurrah! Only the funnel is dead. It’s a multi-device world bro. People jumping from one device to another and in different states of mind, easily distracted and a mite cynical. Here’s a marketing model I like. There’s so many ‘model’ that...
Read More