I spend a lot of time measuring digital campaigns. I mean I measure everything a business does online. You never know what you’re going to find. You never know what pattern is going to appear. Measure for Action Of course, we measure to find what we can take action from. That’s half the time. The other half of the time we’re measuring / taking stock of ‘what the hell has Google changed now?’ Avocado Anyone? Five years ago I was...
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We get so bogged down in jargon don’t we? I said this to a client last week: the website needs an Online Value Proposition. Then I sighed, as jargon just gets a hold of you doesn’t it? “An Online Value Proposition’ is the ‘no brainer’ as to why that visitor should use your service.” Made me think about what makes a great ‘no brainer’. It’s a statement you can use everywhere you are online but mainly it should be on your website...
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Nor is anything else you do in online marketing. Website experience is where this understanding starts. Twice in my professional life have I heard a client use this term. I had to politely decline further involvement with the business. Why make a song and dance about this baby? Because if does you no good to blind yourself to your business. Some might say that to see a website as a baby shows passion about the project. It does. I...
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Digital marketing strategy? Well, it’s not easy. Will you use your strategy by sticking to the letter or use it as more of a guide? Pivot Currently this is quite a buzz word. Because even if you have the best strategy idea in the world the world is going to change either half way through writing it or just as you click ‘Save’. You’re going to have to be pragmatic. Being sensible and realistic is the only way to deal with the digital...
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I recently read a post on Linkedin by Peep Laja of CXL about creativity. ‘Before you can be creative at something, you need deep knowledge and mastery.’ ‘Focus on mastery. 10k hours (or whatever extended period time of getting there) later you can see about being creative.’ Digital Marketing Success You see, creativity is at the core of digital marketing success. When I say ‘creativity’ I mean, in our jargon terms, original...
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