What is Content Marketing? Everything you put on the web. Everything from a Google or Facebook Ad to a white paper or a blog post, along with video and images like infographics, that’s content. But how to measure content marketing and what has ‘dark social’ got to do with it? So, you need a dashboard (a simple spreadsheet or database will do). In the dashboard you will have a list of goals to benchmark. If they don’t work then create...
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We’ve worked a lot with entrepreneurs, from organic skincare brands to a recent (and still in development) business launching a music learning school online. What is digital marketing for entrepreneurs? Stepping Stones I was an online marketing manager for a company selling personalised gifts. Founded by two guys who wanted out of the corporate world. They tried many ideas. A lot failed. OK they would say and move on till they found...
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Business growth is what we all want. Digital Marketing presents a host of opportunities for that growth. How to Look at Online Marketing We talk a lot about channels. Channels in digital are, in the main, where traffic comes from. In Google Analytics these are divided into (if the correct tracking code is installed): Organic Search Direct Social Email Referral Plus Google Ads Branded Paid Search Generic Paid Search Display (Ads)...
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I must confess that I’ve lost count of all the marketing plans I’ve created. I know this about everyone though. None of them have ever been fully carried out. Why’s That? Well, the landscape changes every day. People will have their input and of course the stats will tell you that it’s not going well so you change tack. 30,000 Email Subscribers I lied. Some plans do get completed. The small ones with a defined outcome. Growing an...
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We all know the pain don’t we? Starting a business and growing that business is about pain? Or is it? You know, a total pain? Nope because you have the glory of creating something for yourself. You and me, we want to make lives better, we want to help, we listen to a business and their pain and we make it better. In my case that’s sorting out what works and what doesn’t work for that business with online marketing. I love what I do. I...
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