What is Social Marketing? That’s a very important question. I’ve had clients who assumed that that’s all they needed. We’ll get on social and then we’ll get lots of traffic and BINGO! Well, it doesn’t work as easily as that; sure I’ve seen lots of sales on an ecommerce site that came from Instagram but only after a lot of work. Work from many people, the creation of a story to follow, interesting content and relevant to the...
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Website Traffic Sources When you look in Google Analytics you’ll see the ‘Channel’ report. The report lists: Direct Organic Search Social Referral Paid Search Email But there’s another way to look at your traffic channels: Owned Earned Paid Paid Traffic In the main this is going to be Google Ads and Facebook advertising. Of course you can lump in Instagram, Twitter, banner ads, advertorial and more. You could also say PR and...
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