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The Marketing Funnel or is it?

Posted By Jim Kinloch on Oct 2, 2019 |


The Marketing Funnel is a Bubble

Is the Marketing Funnel Still Relevant?

I don’t know why people bang on about the marketing funnel. I mean it’s a cute idea. You get 1,000 people in your funnel and then at the end 10 of them buy. Hurrah!

 

Only the funnel is dead. It’s a multi-device world bro. People jumping from one device to another and in different states of mind, easily distracted and a mite cynical.

Conversion Detectives Blending

Here’s a marketing model I like.

There’s so many ‘model’ that just make marketing complicated.

  • Awareness
  • Consideration
  • Purchase

 

And that’s all you need to know for the different stages of the ‘journey.’

 

Awareness

No one has heard of you so you use the full range of ads out in the world online. You can use Google Display, video or gmail as a cheap way of creating awareness (well relatively cheap).  PR is great, Google shopping if you have a product is also fine.

 

Consideration

Well, you need social proof, security on your website. Reviews help and so does the product or service information.

 

Purchase

You don’t have to give a deal but give them more than they were expecting. Upsell and cross sell fit in here.

 

So many different things to try when you keep your marketing simple. So, if the process is not a funnel what else is it like.

Conversion Detectives Blending

It’s a Bubble

That’s right. The internet is a vast ocean of seemingly multiple dimensions. People are floating across that ocean and every so often diving in, waving to other people on other boats and see you in your cruise ship motoring across in zigzags.

 

It’s a Multi-Touch World

You’ve most likely heard that people need ‘six, seven or nine ‘touches’ that is engagement with your business before they buy. It’s not always true but yes seeing your business in different forms, generating word of mouth even doing print or radio all add up to the ‘You know what I’m going to buy that’ moment.

 

Don’t get bogged down by the guru who has the multi-million pound funnel system. Digital marketing isn’t magic, it’s processes, graft, making connections and producing blends.

 

All the best,

Jim Signature

 

 

About Conversion Detectives

We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.

We use the full mix of digital marketing creating a blend specific to your business. From digital strategy to the tactics (how to go about that strategy) and the actions that make it happen.

We’re a full mix digital agency based in Hertfordshire.

Look us up for a chat: hello@conversiondetectives.com

 

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