I’m doing a joint lead generation project with a major magazine which has got me thinking again about website form conversion. The mock-up of the landing page form had 9 fields. A lot of friction. Lead generation means getting an email, phone number and a name. You are better off with as few fields as possible. Lead Generation I once did a proposal for a large company in healthcare. They’d updated the website, losing leads. I...
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Why should you be walking in your customer’s shoes? Or eating your own dog food? So, you have a website. You’ve briefed the designer, the developer has done their bit and you’ve filled it with content. You’ve even created a marketing plan to provide traffic but how good is your website? Are there any frictions. You can get an outsider like Conversion Detectives to review and audit. You also have the option of...
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I was having lunch with a client the other week. He wanted a total online presence audit of his website and all his digital marketing. He knew it would make a difference in terms of gaining more traffic with intent and converting more of that traffic into clients. He asked me how I went about it. I said something along the lines of well, I have to put together the exact audit. Didn’t I have a standard audit for all websites and online...
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Growth hacking is a buzz phrase. I’m not that keen on the phrase but I understand that it acts as useful shorthand. Growth Hacking A growth hacker works across many parts of a business. The so-called marketing funnel (the funnel is dead, it’s more of a bubble really), sales segments and product development is where you’ll find a growth hacker. Conversion Detectives We’re digital marketers not growth hackers although there is a lot...
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