How do you go about competitor analysis in digital marketing? The answer is ‘carefully.’ Quick View Who are your competitors? Isn’t copying competitors a bad, bad idea? How do you go about selecting competitors? What do you do in a competitor analysis? Google as a competitor PLUS Now What to do with your competitor analysis? Forgot to mention Who are your competitors? I always ask the client this question. The Conversion Detectives...
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Is that possible to perform a website review in 30 minutes? Find worthwhile actions for your website in just 30 minutes? Well, sort of…A Conversion Detectives Audit takes an average of 12 hours, which includes a deduction report and involves your whole online presence. Here’s five things you can start with (there are hundreds more you know)! Website Speed Website Contact Industry Bodies, Qualifications Security, Data Original Content...
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Question for you, what is a marketing funnel? You most likely have an image in your mind. Some multicoloured graphic wide at the top, narrow at the bottom; a funnel right? Marketing Awareness Why do marketers make if complicated…WAIT! I don’t quite believe in a ‘marketing funnel’. Why? Well, in my experience with client’s businesses I’ve NOT noted a smooth linear process. What I do believe in is this model: Awareness Consideration...
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Many years ago, past the mists of time I ran a technical support crew (a cosmopolitan and fab’ bunch) and an automated marketing tool of sorts was about to play out some havoc. Something was up with the management. We, team leaders, were called into a meeting. ‘O’ dear something is amiss. ‘White Space’ A director went through the call stats dashboard. You know the thing, an operator on ‘busy wrap up shows up red and...
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A Starter Guide Here are the basic steps to optimise YouTube videos. This post is not about optimising and marketing a YouTube channel, that’s rather more involved. Contact us to find out more. Video Optimisation List Name the movie filename with appropriate keywords* Give the title the same treatment* – Write the title as a ‘hook’ or use emotional language to click through. Use the first line of the description for a...
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