I can only apologise for being a lover of bacon and I have no wish to offend non meat eaters. You see, I was looking around for a metaphor for something multi-layered that I would enjoy writing about, hence why a great marketing action plan is worth its weight in bacon. The S.O.S.T.A.C*. Marketing Action Plan I love this model of a marketing plan. It has stood me in good stead working for the likes of Apple, for myself and my clients....
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What is persona marketing? In short, these are fictional characters based on the various types of people that buy from your business. They are quite often called ‘buying avatars’ and the idea is you can personalise your copy by addressing each persona’s needs. Mental Shopping List Everyone visits a website with their own mental shopping list. Even at the start of the purchase when you’ve created awareness and the visitor arrives...
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How do you go about competitor analysis in digital marketing? The answer is ‘carefully.’ Quick View Who are your competitors? Isn’t copying competitors a bad, bad idea? How do you go about selecting competitors? What do you do in a competitor analysis? Google as a competitor PLUS Now What to do with your competitor analysis? Forgot to mention Who are your competitors? I always ask the client this question. The Conversion Detectives...
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Is that possible to perform a website review in 30 minutes? Find worthwhile actions for your website in just 30 minutes? Well, sort of…A Conversion Detectives Audit takes an average of 12 hours, which includes a deduction report and involves your whole online presence. Here’s five things you can start with (there are hundreds more you know)! Website Speed Website Contact Industry Bodies, Qualifications Security, Data Original Content...
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Question for you, what is a marketing funnel? You most likely have an image in your mind. Some multicoloured graphic wide at the top, narrow at the bottom; a funnel right? Marketing Awareness Why do marketers make if complicated…WAIT! I don’t quite believe in a ‘marketing funnel’. Why? Well, in my experience with client’s businesses I’ve NOT noted a smooth linear process. What I do believe in is this model: Awareness Consideration...
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