What do I mean? I mean the miracle systems promoted, usually by cold email, that offer limitless quality leads or instant high-performing traffic etc. You know what I mean. You’ve had these stupid-ignorant-con emails, haven’t you, eh? Snake Oil originated in America during the eighteenth century. I supposed a universal elixir that would cure all your ills, like a politician, only in liquid form. We are Programmed We are programmed...
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From boom to inevitable burst… Part of the headline on a piece by the highly respected John Naughton. AI Bubble – Trigger Warning I’m not keen on many aspects of AI and marketing… this will become obvious as I approach this piece with cynicism, and experience and I hope, like you, to do the right thing, even at a cost. AI for Good AI for the medical world means improvements that save lives. For someone like a coder, it means...
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I was at the Affiliate Forum event, several years ago. There was a session about black hat techniques. It was pitched as what to know so you can overcome these practices. I thought I was switched on and I believed honesty and emotion in digital marketing was the norm. It is in the main, don’t be worried. There was one practical demonstration that made me shake my head and wonder at how clever and underhand digital marketing can be....
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I can only apologise for being a lover of bacon and I have no wish to offend non meat eaters. You see, I was looking around for a metaphor for something multi-layered that I would enjoy writing about, hence why a great marketing action plan is worth its weight in bacon. The S.O.S.T.A.C*. Marketing Action Plan I love this model of a marketing plan. It has stood me in good stead working for the likes of Apple, for myself and my clients....
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What is persona marketing? In short, these are fictional characters based on the various types of people that buy from your business. They are quite often called ‘buying avatars’ and the idea is you can personalise your copy by addressing each persona’s needs. Mental Shopping List Everyone visits a website with their own mental shopping list. Even at the start of the purchase when you’ve created awareness and the visitor arrives...
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