From boom to inevitable burst…
Part of the headline on a piece by the highly respected John Naughton.
AI Bubble – Trigger Warning
I’m not keen on many aspects of AI and marketing… this will become obvious as I approach this piece with cynicism, and experience and I hope, like you, to do the right thing, even at a cost.
AI for Good
AI for the medical world means improvements that save lives. For someone like a coder, it means hours and hours saved. AI is not all bad but some are looking to get rich by offering supposed AI-marketing-killer- functuality -for-lead-generation’, for example.
What does this ‘killer’ offer? A website scraper that rips personal details used in cold emails. If you are like me, you find them a pain and bin them. Still, there are many businesses falling for this rip-off tech.
AI and Google
Google is concerned about the quality of content, in the main, copy. They keep moving their goalposts, which are now set to allow AI-generated content… if it is any good. But it isn’t. Let’s not go into the eroding of copywriters’ IP. It’s a poisonous and not very good writer. Like Jeffery Archer but without a face.
Back to John Naughton’s Article
The 5 Stages of a (tech bubble)
- Displacement
- Boom
- Cycle-euphoria
- Profit taking
- Panic
Hey! Remember Google Wave? We said “adios” to that f**ker in 2012.
Displacement of the norm (ChatGPT), boom made by many and AI explodes. Cycle-euphoria is where we are now “Isn’t it brilliant? Let’s sell half-arsed solutions to suckers.” Profit takers spot that bubble is going to pop and get out.
Panic
We’re not quite there. What I would suggest is premature panic, get it in now before you get burnt.
John ends his piece ‘But it will burst, nothing grows exponentially forever. So, going back to that original question: are we caught in an AI bubble? Is the pope a Catholic?’
Creativity along with logic is about ebb and flow. When the tide goes out the good AI will be left on the shore (improvements to health and reducing boring repetition) and the junk will be taken out on the tide for the second-rate sharks to feed on.
Amen!
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