“You’re very stubborn!” Said with a Scottish accent, more growl than lilt. That was my Mum, exasperated by my latest action or was it an inaction? I always thought it was a compliment by her tone. I’ve lived with that line in my head. Every so often I can hear her voice growling that line. She’s used a pet name for me but I’m not going to share that. Many times when faced with challenges, stupidity, even opportunities I’ve gone my own...
Read More
Most businesses don’t have a traffic problem.They have a conversion problem. Visitors arrive. They browse. They disappear. Marketing budgets increase while revenue doesn’t follow at the same pace. At Conversion Detectives, we treat this like a forensic investigation — because every lost conversion leaves clues. Step 1: The Proposal – Setting the Case File Before any investigation begins, we establish clarity around objectives,...
Read More
In this post: Personalisation Beyond Name Calling “Who are Those Guys? Persona Marketing Unless* Client Example Personalisation in digital marketing means bit more than using a field in a email. ‘Hey [JIM] we have an offer just for you!’ To which I think ‘Who the f**K do you think you are calling me by name and you knowing nothing about me, what I want, what I might need and where I like to be tickled. Personalisation Goes Beyond Name...
Read More
We work with a number of website designers and sadly not all of them are au fait with designing to make money. Not all websites are aimed at making money but when you do create a website for business be aware that although the site looks pretty it may not serve you in terms of creating leads, subscriptions or revenue. So, what should you know about website design for making money? “It Looks Great!” O’, so it looks pretty? Consider...
Read More
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their audience. As we dive deeper into 2024, it’s time to re-evaluate and sharpen our digital marketing strategies. Here are some key trends and tips to keep your brand ahead of the curve: 🔍 Embrace AI and Automation Artificial Intelligence and automation are no longer just buzzwords—they’re essential tools for...
Read More