This chart is for a small client of mine. Based in London and not having much time we increased the traffic (and conversion) to her website with content only. Traffic Gain (%) in One Year: Organic Search: 95% Direct: 61% Organic Social: 139% What type of content? Because my client has limited time social posting is minimal. Longer form content was written by myself. How much content was created and what type? X (the former and for...
Read More
From boom to inevitable burst… Part of the headline on a piece by the highly respected John Naughton. AI Bubble – Trigger Warning I’m not keen on many aspects of AI and marketing… this will become obvious as I approach this piece with cynicism, and experience and I hope, like you, to do the right thing, even at a cost. AI for Good AI for the medical world means improvements that save lives. For someone like a coder, it means...
Read More
Why are you looking for a ‘magic bullet for your marketing?’ You’re as likely to find a unicorn in a gold mine and win the lottery. Artificial Intelligence isn’t a magic bullet that will solve your digital marketing and make your business grow. In this observation of A.I. The Good, The Bad and the Ugly of A.I. Get Rich Quick Ask Yourself About Online Tools How Does the Tool Work? Scraping Email Addresses Consequences PLUS...
Read More
Content marketing is a catch-all term for copy, images, infographics, social posts, blog posts and videos. Where do you start with continent marketing, how do you produce creative content marketing? “ChatGPT!” You Shout Yes. You can go down this route. It’s lazy and it’s derivative of others work. The content produced is bland. The content is taken from others’ work (would you protect your IP)? There is nothing of YOU in the...
Read More
I’ve been quite cynical about ‘branding experts’. Maybe there’s a reason? Perhaps not. Are ‘branding experts’ the danger? No. Brand danger is a thought on the brand term being used in digital marketing. What do I Mean by Brand Danger? Your business brand name is a shortcut and a signpost. “What were they called again?” A familiar refrain. “Great, I’ll Google them.” This is where the brand danger comes in. It’s your brand, your...
Read More