Some might say that. You know them. Those who look for shortcuts and use them while ignoring the likely result. I don’t come to knock A.I. per se but rather question the use of ‘just good enough’ in the vital field of digital marketing.
A Competitive Edge
You, though, understand, that if you are using a particular tool then your competitor is too and then your market becomes a solidified porridge of content. It’s the same serving again and again. Imagine eating the same food every meal? A rarely offers a competitive edge but your mind just might.
It’s All in the Prompt
In some regards it is. So, why not use a prompt in your own mind. Remember? The thinking thing, the creative idea, perhaps a smidgen of vision. Ask yourself the right question. Spend time finding different questions to ask yourself. It’s easy when you practice (BTW your competitor is not bothering with this idea) and you will start to surprise your own mind.
How do you go about finding different questions? Simple, the quota. Think of a number then double it until you get to 50 or 100 now you can let yourself loose. Imagine that? That’s your imagination, that’s you making all manner of connections.
Between customer insight. And your years of experience.
Understanding your market. And solving real problems.
Your original opinions. And testing what actually works.
Albert Einstein and Imagination
Good ol’ Albert used his imagination and simple pictures, he called thought experiments, for instance, riding on a beam of light. Imagine the joy and satisfaction you’ll have if you practice such a thing, you’d be like a dog with a tail in more than one dimension.
What has this to do with Digital Markeing?
It’s the same playing field, isn’t it? Who do you think will win between Messi and some robots? It’s not the same for you and your competor if you are applying your logic and creativity to the problem of gaining more traffic, with intent and selling more things, services or subscriptions.
AI is someone else’s Average Intelligence and as such makes a loyal assistant and guide. But it is no substitute for the imagination you possess. It does not possess synapses that fire signals around the brain, making connections, substitutions, reverses, amalgams, magnifications, minifications, rearrangements and bumping into the most powerful question, one that an algorithm with all the data in the word would never answer to your satisfaction, “WHAT IF?”
Average has never been easier to beat.
Use your knowledge and experience in a different way to make all your digital marketing channels by using your imagination. Not a collection of others thoughts but your uniqueness.
Climb aboard that beam of light. See what you discover.
Amen,
About Conversion Detectives
Conversion Detectives is a full-service digital marketing agency in Hertfordshire.
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
Services
Digital Marketing Strategy | Creative Content Marketing | Email Marketing |
Lead Generation | Content Strategy | Social Media Marketing |
Video Marketing | SEO (Basics) | SEM | Shopify Marketing |
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[image: Isaac Davis, unsplash.com]
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