Abandon Shopping Cart in 5 Words: Progress, Steps, Link Back, Shipping So you have an e-commerce site and you’re making money. How much more revenue would you make if potential customers didn’t abandon the shopping cart? Abandon Hope and Basket Shopping cart abandonment is a science in itself. Experts talk about the ‘sales funnel’ which is the steps along the route to hitting the confirm button. One of the first items to address...
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Who Built it in 5 Words: Designer, You, Audit, Visitor, Segments Do you like the way your Website looks? Did you spend hours tinkering with it? Do you think it could produce more revenue? Designers Know Nothing OK so it’s a bit of a generalisation and what it means is designers like a site to be neat and tidy. Designers who care about how their design will influence the conversion of the site are rare (but becoming more common). ...
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Conversion Rate Audit in 5 Words: Plan, Invest, Improve, CRO, SEO Have you had your Website for a number of years? Do you think that site can produce more revenue or sales leads for your business? Should I Spend my Money on SEO or CRO? We would say both and yes that’s because it’s our business but it’s also what we believe in. A Website should have be using SEO best practices to gain free traffic and then making the most of that...
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What Should I Test on my Website? It can be daunting to start testing your Website to aid conversion of visitors from prospects into customers and eventually into brand loyalists. These 5 tips are just a starting point that we hope gets you thinking about how much more business you can get from your Website. 1. Test Your Important Pages For most Websites, you would say the Home Page is the most important page, wouldn’t you?...
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