What Should I Test on my Website?
It can be daunting to start testing your Website to aid conversion of visitors from prospects into customers and eventually into brand loyalists. These 5 tips are just a starting point that we hope gets you thinking about how much more business you can get from your Website.
1. Test Your Important Pages
For most Websites, you would say the Home Page is the most important page, wouldn’t you? Investigate your analytics programme and find out the top entry pages you might be surprised.
Sometimes your most valuable page can be for a particular product or service or a category of products or services.
2. Test Calls to Action
Have you researched what your competitors are doing for their Website “Calls to Action?”
Do some words work better than others? Does ‘Buy Now’ work better than ‘Purchase?’ Do text links instead of buttons make a difference? Does the colour of the button make visitors more likely to buy?
A call to action can be “purchase” but what and how to make other calls to action that encourage customers to use your site more and more? Should you have a Facebook page, be using YouTube or just asking the visitor to sign up to an email with exclusive deals?
3. Your Content
Does the number of words on the page make a difference? How many lines should you have in each paragraph?
Do images of products work or images of people? How big should each image be?
4. Focus on Search Traffic
Does having the search term that has brought the visitor repeated on the page affect conversion? Have you examined the keywords that bring visitors to your site? How can you use those search terms to aid writing copy that works better for a sale?
5. Promotions and Pricing
How “price sensitive” are your visitors? What type of promotion works best? Do your visitors value FREE shipping? Perhaps they don’t need any promotion to buy your product or service.
We hope the above tips give you an idea of where to start with your Digital Growth programme.
All the best,