Just Optimisation in 5 Words Optimisation, erm Optimisation and Optimization Just add the Word I came across this post the other day on the Get Elastic site, 14 Ways to Optimise Your Ecommerce Marketing. It’s a very useful article and goes on to list the 14 tips. Now can you spot what they’ve done? SEO – Search Engine Optimization SMO – Social Media Optimization NFO – News Feed Optimization CRO – Conversion Rate Optimization WAO –...
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Conversion Killer Winners in 5 Words Long Page, Longer Page, Wallpaper Positive Take This article on Econsutlancy stirred a tiny bit of controversy. How do you turn your site conversion killers into winners? The article by Fabian Alvares has a comment comparing what it advocates with one of those long ‘sales letter’ pages beloved by some marketers. What I liked about it most was the idea of tackling conversion by using all the...
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CRO Writing Tips in 5 Words Who, What, Which, How, Why The Big 5 I love lists. Checklists I call them and I have them for everything I do for Conversion. You can’t have enough lists can you? You’ll never forget anything. Most of my lists are in Excel, some in a database and quite a few in Word documents. Some Ideas to Write for Your Audience There are many ways to write for an audience. If you don’t know them very well it is hard....
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Visitor Engagement in 5 Words: Slideshows, Video, PDF, Forms, FAQ Jargon Everywhere I say ‘engagement’ to prospective clients and I can see I’ve ‘mis-spoken.’ Jargon is a part of every industry and we try to talk in plain English. So what does ‘engagement’ mean in Conversion Rate Optimisation? A Visitor Doing Something It could just mean reading the text on the site because yes that does mean the person is engaged. But really in...
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CRO Detective in 5 Words: Prejudice, Visitors, Survey, Feedback, Evidence A detective will examine all the different elements of the case and look for evidence. When examining your Website for clues to improve your Conversion Rate Optimisation do so without prejudice. Be ‘Detective CRO.’ Website Prejudice We all act differently and each of us carries an opinion about our Website. It’s very natural to see the world and...
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