Case Study in 6 Words: Health Business, E-commerce, Re-Skin, Online Marketing Recently I did a report for a natural health website based in Hertfordshire. Revenue increased by 130% in the first 6 weeks compared with the same period the previous year. How did that Happen? It started with an Advanced CRO Report (including a 60 point competitor factor comparison table) Site analytic reporting & keyword research Site Specification,...
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I’ve been using a fantastic new SEO Tool, Linkdex. It’s a Software as a Service for everyone. You don’t have to be a Search Engine Optimisation geek to get the most out of it. Why? Well for two main reasons. First, it comes with a Task Manager and second it has an ‘SEO Assistant’. The SEO Assistant This SEO tool comes pre-loaded with a set of tasks to start your SEO and help you on your way with the SEO Assistant. Combined...
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Competition Conversion in 2 Words: Competitor Research Influenced By? I remember a comedian being asked who were his major influences and he replied: “Do you mean who do I steal from? The best.” We were recently commissioned to review 5 of our client’s competitor sites and do a competitive Conversion Rate Optimisation Report for each and so we learnt a lot. Is this theft or in ‘geek-speak’ simply ‘reverse-engineering?’ If you want to...
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Marketing in 3 Words Jargon, Buzzzzzz, Action Marketing Jargon I’ve been in marketing for a long time. I make my living from it but I don’t believe a lot of what is preached by “marketing experts.” I’ve never got the hang of talking about “KPIs” or “Social Media Optimisation.” I don’t wish to sell stuff I don’t believe in and I don’t want to market to children. I see what we do to help a site convert as a network of ideas with...
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Social Conversion Skills in 7 Words Don’t Count the Sheep Until They’re Hatched Social Grace Do you like reading about the things that turn you on? I was reading this article by Nathan Linnell entitled ‘4 Steps to Measure Social Media ROI with Google Analytics’ and my eyelids lost to gravity. I went from “ON” to “OFF” because I want to be entertained and I want a conversation when I’m learning about any aspect of Conversion Rate...
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