This chart is for a small client of mine. Based in London and not having much time we increased the traffic (and conversion) to her website with content only. Traffic Gain (%) in One Year: Organic Search: 95% Direct: 61% Organic Social: 139% What type of content? Because my client has limited time social posting is minimal. Longer form content was written by myself. How much content was created and what type? X (the former and for...
Read More
Content marketing is a catch-all term for copy, images, infographics, social posts, blog posts and videos. Where do you start with continent marketing, how do you produce creative content marketing? “ChatGPT!” You Shout Yes. You can go down this route. It’s lazy and it’s derivative of others work. The content produced is bland. The content is taken from others’ work (would you protect your IP)? There is nothing of YOU in the...
Read More
I’ve been quite cynical about ‘branding experts’. Maybe there’s a reason? Perhaps not. Are ‘branding experts’ the danger? No. Brand danger is a thought on the brand term being used in digital marketing. What do I Mean by Brand Danger? Your business brand name is a shortcut and a signpost. “What were they called again?” A familiar refrain. “Great, I’ll Google them.” This is where the brand danger comes in. It’s your brand, your...
Read More
A short course on my favourite digital marketing skill, the client and all the dumb stuff spouted by the cliché ‘mavericks’, the gurus of copying others, and those with a desire to impose self on others when their knowledge is poor and their humanity is not yet engaged. Quite a sentence. I’m sure I should have used a semi-colin in the sentence somewhere, sorry, a semi-colon. Knew a semi-Colin once, but this is a PG Parental Guidance...
Read More
Ozzy Osbourne was born in 1948 and lives in a castle. Prince Charles was born in 1948 and lives in a castle. They’re both valid persona to market to BUT they are, er…well, different. Persona and Personalisation I use persona* marketing to personalise and make copy more emotional, for calls to action and promotions, plus a bit more, the conversion to a sale. That’s the whole point of persona marketing, eh? Well, not quite. Persona...
Read More