Is that possible to perform a website review in 30 minutes? Find worthwhile actions for your website in just 30 minutes? Well, sort of…A Conversion Detectives Audit takes an average of 12 hours, which includes a deduction report and involves your whole online presence. Here’s five things you can start with (there are hundreds more you know)! Website Speed Website Contact Industry Bodies, Qualifications Security, Data Original Content...
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Question for you, what is a marketing funnel? You most likely have an image in your mind. Some multicoloured graphic wide at the top, narrow at the bottom; a funnel right? Marketing Awareness Why do marketers make if complicated…WAIT! I don’t quite believe in a ‘marketing funnel’. Why? Well, in my experience with client’s businesses I’ve NOT noted a smooth linear process. What I do believe in is this model: Awareness Consideration...
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Many years ago, past the mists of time I ran a technical support crew (a cosmopolitan and fab’ bunch) and an automated marketing tool of sorts was about to play out some havoc. Something was up with the management. We, team leaders, were called into a meeting. ‘O’ dear something is amiss. ‘White Space’ A director went through the call stats dashboard. You know the thing, an operator on ‘busy wrap up shows up red and...
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People buy from people; You’ve heard that before. Where? In what context? Is it just a cliché or do you understand what this means in digital marketing terms? The Tricky About Page The About page on any website is a touch point for a fair number of visitors. What are they looking for? Well, many things and that depends on your business. Those looking at the About page are going to be serious and they are going to be looking for one...
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Why are marketing people full of redundant complexities? When I say redundant, I’m aiming at those who pursue a strategy that has had its time. Marketeers, some anyway, pursue something because they lack imagination, knowledge and a realistic view of the digital world. Complexities? Well, they make them because they know little and repeat much. You could be like Godzilla finding a nice bit of sushi… Here’s what I see working with a...
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