I’ve been at this game for a long time. I work in digital marketing every week day. I always look to be honest. I may have annoyed some with that honesty, although I try very hard to communicate my digital marketing knowledge with good humour. It’s not always easy. What we’ll uncover on this page: The Digital World is not Honest Who Can You Trust? Honesty is Going to Hurt Digital Marketing Dishonesty Tools for Honesty The Digital...
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Here we go again. A view less shared. One that comes from thought and experience. Who are the digital marketing enemies? Digital Marketing is about testing. You test EVERYTHING and most important? Don’t follow. Nope, nein, non. We’re now going to look at the enemies of good digital marketing and give you an answer to ‘Well, what should I be doing?’ Some of our Enemies in Digital Marketing: Google The Guru The Marketing Model The...
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Why isn’t there more comedy in digital marketing? I mean, comedy equals fun, equals engagement and can lead to rapid word-of-mouth brand awareness. That word-of-mouth is what ALL digital marketing activities should be aimed at, yes…really. The Poll I set up a poll on Linkedin asking about the frictions for using comedy in marketing and the results, even though the sample was quite small, suggested two things: Why don’t you use...
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Are you an authority in your marketplace? How do you create an authority website? Authority is the subtext of what you do online. You can be funky, you can be fun, that’s entertaining. If you mix original and entertaining content with authority, well…then you are onto a winner. Authority Means Trust Authority is also power, power in the marketplace, power to cultivate leads, power to sell. It also means your website; your online...
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How do you go about competitor analysis in digital marketing? The answer is ‘carefully.’ Quick View Who are your competitors? Isn’t copying competitors a bad, bad idea? How do you go about selecting competitors? What do you do in a competitor analysis? Google as a competitor PLUS Now What to do with your competitor analysis? Forgot to mention Who are your competitors? I always ask the client this question. The Conversion Detectives...
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