Yes. Erm… not quite. Don’t get lost in the marketing funnel of some second-rate chancer and marketing ‘guru’. Just because they have a presence online doesn’t make them any good. When I’m asked what digital marketing is for? I reply, “To make money.” We lose sight of the simple and complicate matters by diving into all the different digital traffic channels hoping for the best....
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A short course on my favourite digital marketing skill, the client and all the dumb stuff spouted by the cliché ‘mavericks’, the gurus of copying others, and those with a desire to impose self on others when their knowledge is poor and their humanity is not yet engaged. Quite a sentence. I’m sure I should have used a semi-colin in the sentence somewhere, sorry, a semi-colon. Knew a semi-Colin once, but this is a PG Parental Guidance...
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Thinking, eh? Overrated? What do you think? You do think, don’t you? Otherwise, you wouldn’t be here, you’d be off in Tangiers buying brass trays, Argan oil and a natty rug for the lounge. Thinking and digital marketing isn’t a new thing but a lot of people forget the first bit. They’re too busy thinking (here we go again) that digital marketing is an end in itself. “You do digital marketing…that’s SEO isn’t it…I so social marketing.”...
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Ozzy Osbourne was born in 1948 and lives in a castle. Prince Charles was born in 1948 and lives in a castle. They’re both valid persona to market to BUT they are, er…well, different. Persona and Personalisation I use persona* marketing to personalise and make copy more emotional, for calls to action and promotions, plus a bit more, the conversion to a sale. That’s the whole point of persona marketing, eh? Well, not quite. Persona...
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And now a companion piece to my ‘Honesty in Digital Marketing’ post for your delight and to help you through the shoal of slippery sharks swimming round the Internet. You can be an angel. I like to think I’m always ruthlessly honest. I do try but I’m only human with a chip of vanity, a sprinkle of blarney and a tendency for hyperbole. I suspect you’re just like that… So, here we go of countdown of the less than honest sharks, people...
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