Steven Fry narrates the Harry Potter books, amongst other projects. He played an AI version of his voice at the COgX Festival in London.
The AI version was indistinguishable from his own. Here’s what he said:
“What you heard was not the result of a mash-up. This is from a flexible artificial voice, where the words are modulated to fit the meaning of each sentence.
It could therefore have me read anything from a call to storm Parliament to hard porn, all without my knowledge and without my permission.”
AI Debate
Much is said about the use of AI in digital marketing. ChatGPT being the market leader has caught the imagination of many. I’ve used it to create content for clients. But I never used that content. The reason is that it is average.
Remember that AI is copying and reusing words used by another person. What it does is auto-correct. It is anticipating what ‘should’ come next.
The copy produced is good. But from a critical view that copy is bland, useful for some, but bland.
Now, it has worked out what is likely to come next in a sentence or in a voice. Is it true is the first question I would ask. Is it promoting a lie? Is it promoting someone else’s mistake?
When it comes to Intellectual Property (IP) and images, the supposed unique AI-generated image is not original. It has used a real person’s art and manipulated it. Therefore if that original work did not exist the AI-generated image would not exist.
Artists are under attack and that is wrong. Just because you can do something does NOT mean you have to do it.
AI Tools
Yes. If you are lazy and not willing to push yourself use AI. The problem is others will use the same AI. The content will be similar and your content will not stand out.
The Digital Marketing Difference
The difference you can make online with digital marketing is original and creative ideas, words, images, film and music.
Stand out, be yourself, and create original copy, images, film and music as the world doesn’t need material derived from others’ work.
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