6 Rules in 6 Words: Metaphors, Length, Cut, Passive, Jargon, Barbarity George Orwell Wrote classic novels and was a significant journalist. None of us will be able to write like him. I know I can’t write like him but I can learn to write better for Website visitors. If you are familiar with these rules you’ll be writing more effectively for your visitors and customers. Read more about George Orwell’s 6 Writing Rules here. ...
Read More
Signs of Confidence in 5 Words: Security, Social, Testimonial, Reviews, Awards When you walk into a shop you can unconsciously pick up signals that make you confident of buying. How do you give these signals online? Security Visitors, of course, want to know that your site is safe to use. A security certificate (HTTPS) is vital for an e-commerce site or any site that needs a logon. Social Signals Having a Facebook page and...
Read More
Conversion Rate Audit in 5 Words: Plan, Invest, Improve, CRO, SEO Have you had your Website for a number of years? Do you think that site can produce more revenue or sales leads for your business? Should I Spend my Money on SEO or CRO? We would say both and yes that’s because it’s our business but it’s also what we believe in. A Website should have be using SEO best practices to gain free traffic and then making the most of that...
Read More