I’ve been using a fantastic new SEO Tool, Linkdex. It’s a Software as a Service for everyone. You don’t have to be a Search Engine Optimisation geek to get the most out of it. Why? Well for two main reasons. First, it comes with a Task Manager and second it has an ‘SEO Assistant’. The SEO Assistant This SEO tool comes pre-loaded with a set of tasks to start your SEO and help you on your way with the SEO Assistant. Combined...
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Conversion Alert in 5 Words Human, Thought, Red Wine, Oli Google Alerts Forever If you have a Google account you have a powerful tool called Alerts. It’s very simple to set up and it can help you make sense of the Internet and your quest to learn and practice Conversion Rate Optimisation (CRO). 3 Way Conversion Joy We learn from other people, we want to learn about conversion best practice and we want to know how we are...
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Pricing’s Effect on Conversion 5 Words: Pennies, Sensitive, Cash, Voucher, Struggle The Penny Drops I worked for a major online reseller of hardware and software. It was mostly catalogue driven when I started and we advertised in a lot of magazines. Every week we were tasked with doing a price comparison with our competitors. Every week I’d undercut them and the next week they would return the favour, even if it was by just a penny...
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Visitor Engagement in 5 Words: Slideshows, Video, PDF, Forms, FAQ Jargon Everywhere I say ‘engagement’ to prospective clients and I can see I’ve ‘mis-spoken.’ Jargon is a part of every industry and we try to talk in plain English. So what does ‘engagement’ mean in Conversion Rate Optimisation? A Visitor Doing Something It could just mean reading the text on the site because yes that does mean the person is engaged. But really in...
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Seasonality in 5 Words: Calendar, Editorial Schedule, Competitors, Categories Business Seasonality How seasonal is your business? When are the peak times? I worked for a personalised gift company and as you can imagine it was Christmas that drove the business followed by anniversaries and birthdays. It was easy (using Hitwise) to find the anniversary season (April – July) but birthdays were a different matter. They are spread...
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