Is People At the last presentation I gave about digital marketing, I asked this question and only one person answered ‘people’. The audience was a group of entrepreneurs and start-ups. It made me think how much we have to overcome because people are always the answer. It is not content marketing, video marketing, email, SEO or Google Ads. What Happened to us in Digital Marketing First you get seduced by data. Quite often the data...
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This came up with a client today. ‘How do I track links?’ The client’s website is sending traffic to a variety of other websites. So, how best to track links to another site and links from another website to yours? URL Shorteners If you just want a quick fix and a rough idea of how successful a link is then a URL shortener is the tool to use. Bit.ly is the granddaddy of them all. Bit.ly It’s easy to add an extension and...
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Conversion Detectives We do a variety of activities for clients and I got to wondering, again, can we be more efficient and what makes the difference in the tools / software / apps / extensions we use for digital marketing? Excluding the Obvious Tools What makes the difference? What if we exclude the obvious tools then what are we left with that makes that difference? Which are the core we can’t do without? Excluding: Productivity...
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What is Trello? It’s a collaboration tool. Well, it’s more than that. It’s an easy and instinctive way of tracking projects. I’ve toyed with it in the past and I quite liked it but I had no real use for it. What re-sparked my interest was when interviewing digital marketing people for a podcast, Jelly Trumpet (currently in pre launch). Three out of the five people named Trello as a tool they used. Why Trello? The people I...
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Coffee in hand I wonder will I get to my desk before my self-imposed deadline of 9 o’clock? I manage it this morning. I am happy. My day in digital marketing starts with knocking over unnecessary emails, prioritising client work and looking into growing Conversion Detectives. Same Some, Other Some I won’t delve into all I do. Nor do I have a consistent approach to a lot of what I do. I’ll say this though. I used to work in hour...
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