Marketing in 3 Words Jargon, Buzzzzzz, Action Marketing Jargon I’ve been in marketing for a long time. I make my living from it but I don’t believe a lot of what is preached by “marketing experts.” I’ve never got the hang of talking about “KPIs” or “Social Media Optimisation.” I don’t wish to sell stuff I don’t believe in and I don’t want to market to children. I see what we do to help a site convert as a network of ideas with...
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Benchmarking in 5 Words: Goals, Action, Action, Action, Action CRO Benchmarks How well is your Website performing? What are the important measurements for your business? Is it just the number of sales? All businesses use, jargon like Key Performance Indicators to judge how well they are doing. But ‘Benchmarking for Conversion’ is a simple thing to do. Statistics and Website Conversion “Eighty-two point six percent of...
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