Writing Tips 5 Words Use one word, not four. Make the point quicker. Jargon is the Devil Never use a foreign phrase, a scientific word, or a jargon word if you can use a simple one. Visitors scan the words on a page. Then they read. It’s not a novel or a page from The Radio Times. It’s a Web page. Why use the word “Interface.” When you “talk with” visitors. You may have “core competencies.” We have stuff we’re good at. “Mission...
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