CRO Writing Tips #1

Posted on Apr 6, 2011 | 0 comments

Writing Tips 5 Words

Use one word, not four.

Make the point quicker.


Jargon is the Devil

Never use a foreign phrase, a scientific word, or a jargon word if you can use a simple one. Visitors scan the words on a page. Then they read. It’s not a novel or a page from The Radio Times. It’s a Web page.

Why use the word “Interface.” When you “talk with” visitors.

You may have “core competencies.” We have stuff we’re good at.

Mission statement.” Belongs in the 90s.

User-friendly?” Perhaps “easy-to-use” makes more sense.


Website Copy Tip

Aim for sentences of 16 words maximum. You are competing with a lot of other words on your competitor’s sites. If a visitor finds your page easy to read and gets the information quickly, you win.



“Can I have a word, Jim?”

“OK so long as it’s not Hippopotomonstrosesquippedaliophobia. Which I’ve just looked up and ‘found’ it means ‘The fear of long words.’”


All the best,

Jim Signature





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