Entertaining Conversion in 2 Words: The Visitor Essential Conversion Rate Optimisation Conversion Rate Optimisation is about converting more of your visitors into sales, isn’t it? It’s simple. It’s what we do. These elements are always true:- The customer is always right Customers build Web sites, not you Content is king Lost in Space I’ve recently been working on a project for a major SEO tools Website. It’s a project I’ve really...
Read More
The Art of Conversion in 5 Words Human, Thought, Red Wine, Oli Science Bores Me Science is fun for some and logic is important, so is deduction and analysis but we lose a part of ourselves if we lose sight of the art of what we do. The intuition, the learning from an expression or a thought as opposed to the hard slog of study. The Conversion Art Oli Gardner is the Director of Marketing at Unbounce, which is all about the building...
Read More