Entertaining Conversion in 2 Words:
The Visitor
Essential Conversion Rate Optimisation
Conversion Rate Optimisation is about converting more of your visitors into sales, isn’t it? It’s simple. It’s what we do. These elements are always true:-
- The customer is always right
- Customers build Web sites, not you
- Content is king
Lost in Space
I’ve recently been working on a project for a major SEO tools Website. It’s a project I’ve really enjoyed, as they are committed, they listen and they only want the best ideas. The meetings have also made me think about conversion and content. Natural search traffic will arrive at the site and some of that ‘audience’ will understand all about SEO and a significant amount will know a little about SEO. They’ll be lost until guided.
Make Your Own Convention
With software and Software as a Service (SaS) we usually concentrate on the features and the benefits. Yes, we should have that. Readers love lists and want to know what the investment will gain them. But what if you weaved those benefits into a story? I like that. A story is entertaining. Visitors will read a story and learn. What convention could you create on your site?
Comedy and Conversion
I’m also a comedy writer and that makes me think in terms not exclusive to online marketing. I have an audience, I want to entertain. My contention is to make visitors laugh. It’s also a winning combination comedy writer and conversion rate optimization because the approach is always entertaining, no matter what the product or service is.
My Opinion
Content is king. Content is not just lists, widgets and video. Content should be entertaining, a story, a convention that makes your site different. How can you entertain your visitor?
All the best,
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