You don’t need a productivity app to run your productivity apps.
Every week there’s another AI platform, Chrome extension, “secret growth hack” or revolutionary marketing framework that’s apparently going to transform your business overnight.
Most won’t.
The only marketing model you need: Awareness, Consideration, Purchase (you could add the ladder of loyalty to create word of mouth marketing, if you knew what you are talking about).
The marketing world has always had its fair share of snake oil salespeople. The only difference today is that they can produce slick videos, generate polished LinkedIn posts with AI, and build an audience long before they’ve built any real experience.
Many Marketing “gurus” copy what another “guru” posted yesterday, change a few words, and call it thinking out of the box (what the f**k are you doing in a box)?
The Business Owner
Meanwhile, business owners are left wondering if they’re already behind. I’d say “nope!” You could do with a bit of guidance though.
Tears in the Rain
‘I’ve seen things you people wouldn’t believe’.
- AI tools that promise to write 500 social posts all the same format
- “SEO score” plugins with no measurable impact.
- Heatmaps on websites with 50 visitors a month.
- A/B testing software for businesses that don’t have enough
- Pop-ups on slide-ins asking visitors to subscribe before they’ve read a sentence.
- AI chatbots that confidently answer questions your customers never asked.
- Twenty different analytics dashboards that all report the same numbers in slightly different colours.
Marketing Technology
Technology is fantastic when it solves a real business problem. But tools are just tools and the fundamentals never change.
- Know your customer (create buying persona).
- Write clearly and emotional (like a chat with a mate)
- Offer something people genuinely want.
- Don’t make people think
- Measure what matters.
Smash The Snake Oil Bottle
Marketing is not glamorous, there are no hidden secrets, there are no magic bullets. Benchmark where you are now and record your activities. Are there any patterns? Has that activity made a difference to something the business needs (sales, yes but also engagement, brand awareness and… so much more).
The businesses that succeed are the ones using good judgement.
What’s the most overhyped marketing tool or trend you’ve seen recently?
About Conversion Detectives
Conversion Detectives is a full-service digital marketing agency in Hertfordshire.
We find the best quality traffic for your website and convert more of that traffic into sales or sales leads.
Services
Digital Marketing Strategy | Creative Content Marketing | Email Marketing |
Lead Generation | Content Strategy | Social Media Marketing |
Video Marketing | SEO (Basics) | SEM | Shopify Marketing |
Podcast scripting
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