Just Add Optimisation

Just Optimisation in 5 Words

Optimisation, erm Optimisation and Optimization

Just add the Word

I came across this post the other day on the Get Elastic site, 14 Ways to Optimise Your Ecommerce Marketing.

It’s a very useful article and goes on to list the 14 tips. Now can you spot what they’ve done?

  1. SEO – Search Engine Optimization
  2. SMO – Social Media Optimization
  3. NFO – News Feed Optimization
  4. CRO – Conversion Rate Optimization
  5. WAO – Web Analytics Optimization
  6. WPO / WSO – Web Performance Optimization / Web Site Optimization
  7. EMO – Email Marketing Optimization
  8. PRO – Product Returns Optimization
  9. CSO – Customer Service Optimization
  10. APO – Affiliate Program Optimization
  11. SSO – Site Search Optimization
  12. PSO – Paid Search Optimization
  13. DFO – Data Feed Optimization
  14. MCO – Mobile Commerce Optimization

That’s Right

Think of an online marketing term and stick the word optimization on the end.


I’m taking the mickey I know. I don’t mean any disrespect but sticking the word ‘optimisation’ on the end of a phrase doesn’t make it true. Anyway the article is full of links to very useful resources.

My Opinion

We do Conversion Rate Optimisation and we love it. We also do TTMO



Sam Says

Which is Taking The Mickey Optimisation.

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