Competition Conversion in 2 Words: Competitor Research Influenced By? I remember a comedian being asked who were his major influences and he replied: “Do you mean who do I steal from? The best.” We were recently commissioned to review 5 of our client’s competitor sites and do a competitive Conversion Rate Optimisation Report for each and so we learnt a lot. Is this theft or in ‘geek-speak’ simply ‘reverse-engineering?’ If you want to...
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Abandon Shopping Cart in 5 Words: Progress, Steps, Link Back, Shipping So you have an e-commerce site and you’re making money. How much more revenue would you make if potential customers didn’t abandon the shopping cart? Abandon Hope and Basket Shopping cart abandonment is a science in itself. Experts talk about the ‘sales funnel’ which is the steps along the route to hitting the confirm button. One of the first items to address...
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